Green Destinations: European Green Pioneer of Smart Tourism 2025 competition now open for applications!

Benefits for the winner

The winner will become known as a pioneer of smart and sustainable tourism and will receive expertcommunication and branding support throughout 2025, a hashtag sculpture to be installed in a prominent location, a promotional video and the opportunity to showcase the city's best practices at major EU events or travel fairs.  Finalists will also have the chance to join a growing and active network of smart destinations, sharing best practices and learning from one another.

Last year, in the first edition of the competition, the title of European Green Pioneer of Smart Tourism 2024 was awarded to Grosseto (Italy). The city has already had the opportunity to host its launch ceremony, install the hashtag sculpture, be present at ITB Berlin, the world's largest travel trade show, and participate in a smart tourism workshop hosted by Dublin, the 2024 European Capital of Smart Tourism.

Who can apply?

The Green Pioneer competition is open to cities with a population between 25.000 – 100.000. For more information, please refer to the European Green Pioneer of Smart Tourism Guide for Applicants. The competition is open to cities in the EU and non-EU countries participating in the Single Market Programme (SMP)¹ – the former COSME Programme.

Applications can be submitted via an online form here.

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¹Albania, Bosnia and Herzegovina, Iceland, Kosovo, Liechtenstein, Moldova, Montenegro, North Macedonia, Norway,  Serbia, Türkiye and Ukraine; https://ec.europa.eu/info/funding-tenders/opportunities/docs/2021-2027/smp/guidance/list-3rd-country-participation_smp_en.pdf

Contact:

European Smart Tourism Secretariat:
Sandra Bumbar-Malchow or Antigoni Avgeropoulou
[email protected], +49 (0) 30 70 01 86 390 

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