Editoria e Media
7UP® ELEVATES ITS MIXOLOGY GAME WITH A NEW GLOBAL CAMPAIGN AND REFRESHING BRAND PLATFORM
Whether it's getting together for a fun beach day, birthday celebrations or heading to a house-party with friends, 7UP provides the perfect base to every serve, bringing delicious flavour, fizz, and an extra splash of zest to your drinking experience. The new campaign forms part of the wider platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering. To celebrate, 7UP has released a short film that features friends turning up the fun by mixing 7UP in their own creative ways, showcasing their excitement and curiosity about their new concoctions. It captures how the playful experimentation with 7UP effortlessly elevates the good vibes.
Throughout this month, 7UP will also launch an exciting new influencer content series aimed at making it easier than ever to create and enjoy delicious mixed drinks. This vibrant campaign is specifically designed to guide Gen Zs and Millennials through the steps of how to level up with 7UP. Creators will incorporate 7UP into much-loved beverages, demonstrating how simple it can be to enhance the taste whilst putting a unique spin on your drink of choice… Watch this space!
With global influencer content set to go live in the coming weeks, sharing bespoke recipe mixes whilst tapping into fun new trends, social media users can use the hashtag on TikTok and Instagram for inspiration on adding a sparkling twist to classic drinks
With 7UP's Zero Sugar variant also offering the same mouthwatering taste without the sugar, there are plenty of options to upgrade your drinks with flavours everyone can get excited about.
7UP's new platform will be rolled out in select markets worldwide including;
Egypt , Vietnam ,
Portugal , India and
Thailand *. Locally produced influencer content, sampling opportunities, giveaways, consumer events and VIP beach parties will take place across listed markets, celebrating 7UP as the only plus one you need for all social occasions. For further information on the campaign and activity, please refer to local websites and social channels.
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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, and visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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