Meltwater delivers AI-powered innovations in its 2024 Year-End Product Release

Meltwater , a leading global provider of media, social and consumer intelligence, today announces the company's latest innovations enabling customers to save time, take action on strategic insights and better manage their important stakeholder relationships.The proliferation of online data shows no signs of slowing down. The number of social media users has grown by 8%, reaching 5.04 billion in January 2024, and along with that comes critical data and insights for brands to track...

SAN FRANCISCO, 29/10/2024 (informazione.it - comunicati stampa - economia)

Meltwater , a leading global provider of media, social and consumer intelligence, today announces the company's latest innovations enabling customers to save time, take action on strategic insights and better manage their important stakeholder relationships.

The proliferation of online data shows no signs of slowing down. The number of social media users has grown by 8%, reaching 5.04 billion in January 2024, and along with that comes critical data and insights for brands to track. In fact, Forrester predicts that unstructured data managed by enterprises will double by the end of this year, with up to 73% of all data within an enterprise going unused for analytics.

In an age where deeper, data-informed insights on consumers, brands and the competitive landscape are a necessity, companies need tools to access and take action on these insights.

The Meltwater platform is a single unified platform for today's brand-builders, collecting data from 6 million sources and applying AI to turn unstructured data into actionable insights for PR, Marketing, Research and Sales professionals.

More than 25,000 customers around the world use Meltwater's solutions to understand the billions of conversations shaping today's brands and industries, identify the key voices behind those conversations, and engage and influence those audiences.

With their 2024 Year-End Product Release , Meltwater introduces innovative new tools and functionality for customers to save time, take action on strategic insights and better manage your most important stakeholder relationships.

Major innovations in the Year-End Release include:

“At Meltwater, we're laser-focused on making our customers' lives easier so they can drive greater impact on their most strategic objectives,” said Chris Hackney, Chief Product Officer at Meltwater. “Our Year-End Release reflects an array of updates that provide our customers with the data and advanced insights they require and easy-to-use tools and workflows to take action quickly. We want to ensure that our solutions are empowering teams to drive real impact in their organizations by reacting to fast developing conversations surrounding their brands, finding organic moments to engage and champion their customers, and building authentic relationships with influencers and journalists.”

The investments in the Year-End Product Release are part of Meltwater's ongoing mission to deliver more value to customers every day through a world-class unified product suite, AI-powered workflows, and smart integrations with Office 365 and other places where teams collaborate. To learn more about the full Meltwater suite, visit meltwater.com .

For more information, please contact:
Kelly Costello
pr@meltwater.com

About Meltwater

Meltwater empowers companies with solutions that span media, social, and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com .