Turismo
PortAventura World opens committed to growth inside and outside the resort with the expectation of exceeding 5.3 million visitors in 2023
The early season has allowed the company to expand its workforce and generate up to half a thousand new hires, reaching a peak of 3,800 active employees at key times of the season with campaigns such as the resort's first Carnival, Easter, Halloween and Christmas.
Likewise, in 2023, the company will continue to grow sustainably moving outward, reinforcing its strategy of innovation and diversification. The company, which in 2022 acquired and began to manage two hotels outside the resort, has announced that it will continue to focus on growth in this new line.
One of PortAventura World's major novelties in the first half of 2023 will be the opening of the world's first dark ride roller coaster 'Uncharted', developed in partnership with Sony Entertainment and with an investment of more than
25 million euros . As part of the creation of this new attraction, the company is preparing a pilot project for an immersive Virtual Reality (VR) experience for people with disabilities, with the aim of spearheading change in how these customers experience the park.
Also in the ESG area, PortAventura World will continue to drive forward its sustainability commitments. In this regard, it will inaugurate its photovoltaic plant, PortAventura Solar, which will cover a third of the resort's energy needs.
Video - https://mma.prnewswire.com/media/2005076/PortAventura_World.mp4
View original content:https://www.prnewswire.co.uk/news-releases/portaventura-world-opens-committed-to-growth-inside-and-outside-the-resort-with-the-expectation-of-exceeding-5-3-million-visitors-in-2023--301749846.html