Moda
Sand River Aims To Be the Hidden Champion of Cashmere Fashion
Professor Simon believes that the secret of Sand River becoming a hidden champion, is its complete industrial chain layout and brand ability, which outpaces its cashmere competitors. First of all, Sand River maintains a high standard of quality in the whole supply chain, from its Inner Mongolia goat farm to its Shanghai factory , from cashmere material to the production process. Sand River cooperates with world class designers from Japan , France and Germany to create unique, elegant and refined cashmere designs; While distinctively, Sand River takes the unique sales model of domestic stores plus the European online shops. In China , it has opened more than a dozen high-quality self-owned stores, focusing on quality not price. While in Europe , it closely cooperates with German and French local partners via online shops to quickly open the European market with big success.
As a native of Inner Mongolia Ordos and the founder of Sand River, Ms. Juliet Guo , said her dream is "To build Sand River into a top international cashmere brand." Her philosophy, is "sincerely care about the products, the kindhearted herdsmen and the vast land which gives us inspiration."