Sports Betting Market Maryland Hits USD 5.37 Bn in Mobile Wagers, Tennessee Surges 49% in June; Super Group Exits U.S. Over Betway Profit Concerns, Finds Maximize Market Research
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The Sports Betting Market size was valued at USD 93.62 Billion in 2023 and the total Sports Betting revenue is expected to grow at a CAGR of 10.78 % from 2024 to 2030, reaching nearly USD 190.48 Billion by 2030.
Global Sports Betting Market 2023-2027: Key Highlights
Competitive Landscape
The Sports Betting Market includes the presence of several global as well as regional key players. A few prominent players that offer Sports Betting in the market are Betson AB, Flutter Entertainment PLC, DraftKings Co., Ltd., Kindred Group PLC, 1XBET, 22BET, Sports Pesa, FORTUNA ENTERTAINMENT GROUP, LAS VEGAS SANDS CORPORATION (U.S.), Entain (U.K.), MGM Resorts International, Wynn Resorts Holdings LLC., NOVIBET (Greece), Galaxy Entertainment Group Limited, Resorts World at Sentosa Pte. Ltd., Sun International, RTSmunity a.s., Sky Infotech and others.
The sports betting market is making another exciting offering in 2024
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Market Overview
Sports betting is gradually proving to be another source of revenue for the sports industry; billions of dollars are spent on various athletic performances every year. The legalization of sports betting in many countries has created new opportunities for collaboration between sports bodies and betting companies, which has led to increased revenues. Therefore, the sports betting sector contributed a large portion of its global revenue slice of the sports market. It has also promoted engagement and passion for sports among fans as those who are watching the games stand to benefit from the outcome financially. Nevertheless, some possible ethical issues and other adverse effects have been voiced concerning sports betting, including the tendency for match-fixing and gambling disorders, which have become an obstacle to the development of the sports betting market.
In 2023, the sports betting industry in America experienced significant growth, marked by the launch of multiple new markets and the introduction of new sportsbook brands. States like Ohio, Kentucky, Massachusetts, and Maine began to embrace sports betting, helping create a vibrant industry. Ohio in particular emerged as a key state with more than $7 billion in wagers and substantial taxable revenue. Massachusetts implemented changes to advertising laws for sports publications, affecting state promotion guidelines. Meanwhile, Florida saw the revival of its sports betting market following legal challenges, with the Hard Rock Bet app re-entering the scene after court rulings favored its operations. Newcomers like Fanatics Sportsbook and ESPN BET have entered the fray, signaling a potential shift in market leadership dominated by established players like FanDuel and DraftKings. Overall, 2023 will be remembered as a pivotal year for the sports betting industry in the United States, marked by expansion, regulatory challenges and the influx of impressive new operators.
Sports betting in 2024 is painted with brushstrokes of innovation, personalization and cutting-edge technology. As the industry continues to evolve, bookmakers can expect a more immersive, safe and social experience. From the rise of esports to the integration of cryptocurrency and sophisticated betting in sports, the future of sports betting will be a testament to how flexible and revolutionary an industry can be that continues to push the boundaries of what's possible.
Segment Overview
MMR has segmented the market based on by Platform (Online, Offline), by Game Type ( Football, Baseball, Basketball, Hockey, Cricket, Boxing, Horse racing, Other), by Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In-Play Betting, eSports Betting, Others), and Region (APAC, Europe, North America, Middle East and Africa, and South America).
Based on the Platform segment, the Online Platform sub-segment dominated the global sports betting industry. Thanks to the changing customer preferences, emerging trends, and local special circumstances, the online segment held the highest revenue share of 62.70% in 2023. The segment is further expected to grow at a substantial CAGR and offer lucrative growth opportunities for the sports betting market players during the forecast period. The convenience and accessibility of online platforms have made it easier for customers to place bets on their favorite sports events from the comfort of their homes, leading to an increase in participation. The integration of advanced technologies, such as live streaming and in-play betting, has enhanced the overall betting experience for customers. The rising adoption of mobile devices for online betting is also driving the segment's growth, as customers can now place bets anytime and anywhere.
Several key trends have shaped the future of online sports betting. Mobile betting continues, making it easier and offering an enhanced experience through improved apps. Betting on sports is on the rise, helped by real-time updates and integration with streaming services for dynamic betting options. Cryptocurrency adoption is expanding, allowing for faster transactions and greater privacy, although withdrawal methods are still worth considering. AI and data analytics play a key role in decision-making, from predicting outcomes to detecting anomalies. Esports gambling is booming, with growing markets and partnerships fueling its popularity. Regulatory changes around the world, such as the recent introduction of Brazilian legislation, reflect an increasing number of industries that are being scrutinized for their compliance and consumer protection. Virtual Reality (VR) and Augmented Reality (AR) are emerging technologies poised to revolutionize gambling experiences, providing an immersive environment and enhanced fan engagement. Through platforms such as social media and peer communities, social betting provides an interactive experience and community engagement.
Since the legalization of sports betting in the United States, the industry has experienced phenomenal growth. In February 2024, total alcohol consumption in all states with legalized sports betting was exceed $310 billion. Leading the pack are New Jersey, Nevada, New York, Illinois and Pennsylvania, which together account for more than half of the alcohol. In 2023 alone, the total sports betting arm reached more than $119 billion, up 28% from last year. This follows the biggest growth since 2021, when total consumption was $57 billion, driven by the legalization of sports betting in several new countries. A key driver of this growth is the increasing number of people involved in sports betting. From January to December 2021, the number of adults betting on sports regularly increased by 80%. As of January 2024, legal sports betting will be available in 38 states, most of which allow retail betting, and about 30 allow online betting. FanDuel and DraftKings dominate the market, holding most of the market share together. FanDuel remained in first place but faced competition from DraftKings, which briefly surpassed it in late 2023, before FanDuel regained the lead in early 2024. This competitive edge highlights the rapid growth and competition in the US. emphasis on the sports betting industry.
Sports Betting Handle, Revenue, Hold, & Taxes Statistics by State in Most Recent Month
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Geography Overview
The United States led the North America sports betting market with the highest revenue share of 78.45% in 2023 and the United States sports betting market is expected to grow at a CAGR of 8.12% during the forecast period. According to the MMR analysis, there has been substantial growth and financial influence of the sports betting industry in the United States in recent years. The total United States tax revenue, from sports betting, has exceeded USD 5 billion, achieved in less than six years since its legalization beyond Nevada's borders in 2018. In 2023, over 40% of the total tax revenue, worth USD 2.15 billion was generated from sports betting, indicating a prosperous year for sportsbook operators. The known hold on total sports betting income remained at 9.1%, significantly above the industry average of 7% in 2022.
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