Simpleview and City Destinations Alliance Announce VivaCITY Challenge Winners at CityDNA Autumn Conference in Valencia
Helsinki Partners participated in the VivaCITY Challenge because it was "sitting on a mountain of data," and it wants to become the most sustainable city in the world.
Turismo Torino e Provincia was a passionate candidate for the VivaCITY challenge because it believes that "those who work in tourism must first and foremost seek to make the local people happy."
The VivaCITY Challenge is a three-year funded project created to give destination marketing organizations (DMOs) the opportunity to co-create a transformative strategy that is holistic, concise, and tangible, with the support of the following global experts in destination development and implementation:
"The VivaCITY Challenge has been such an exciting process for all involved," said Ryan George, CEO of Simpleview. "This challenge was created as a way to show our commitment to the tourism industry with something substantive and long-lasting. I'm really looking forward to hearing more about how the winning destinations transform over the next three years."
Flavie de Bueil, Chief Operating Officer of CityDNA, acknowledged the challenging selection process: "Each destination had such interesting stories, and we're thrilled to establish a learning lab for all CityDNA members to share the invaluable insights and findings from Helsinki and Turin."
The following finalists were thanked for submitting outstanding presentations in consideration for the VivaCITY Challenge:
These cities were all invited to become peer cities for the duration of the projects. They will test and improve the processes and tools that have been developed by the VivaCITY Challenge so they become scalable and useful across all cities.
Stay tuned for updates on the VivaCITY Project to be shared at upcoming CityDNA events — including the CityDNA International Conference. Helsinki Partners and Turismo Torino e Provincia will share their project progress, inspiring further transformation in the world of destination development.
About Simpleview
Simpleview is a worldwide leading provider of CRM, CMS, website design, digital marketing services, and data insights for convention bureaus, venues, tourism boards, destination marketing organizations (DMOs), and attractions. The company employs staff across the globe, serving clients of all sizes, including small towns, world capitals, top meeting destinations, and countries across multiple continents.
About City Destinations Alliance (CityDNA)
CityDNA is a knowledge-sharing network for cities and urban regions that are working to unfold the potential of the visitor economy. Our vision is for all cities in
Europe to flourish as great places to live, work, meet, and explore. As a community of professionals, our promise to each other is to always be curious and forward-thinking, share our inspiration, and never stop learning. Citydestinationsalliance.eu
Logo - https://mma.prnewswire.com/media/1993346/SIMPLEVIEW.jpg
View original content:https://www.prnewswire.co.uk/news-releases/simpleview-and-city-destinations-alliance-announce-vivacity-challenge-winners-at-citydna-autumn-conference-in-valencia-301949060.html
