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Hisense Ignites Football Passion with "Beyond Glory" UEFA EURO 2024™ Campaign
The "Beyond Glory" campaign extends far beyond the Berlin Olympic Stadium, reaching football fans across 30 markets, including Germany , Italy , United Kingdom , France , Spain , and more. Through a series of engaging activations, Hisense is capturing fan attention and immersing them in all the thrills of the tournament.
The slogan "Never Settle for No. 2 Globally" is displayed throughout EURO 2024™, echoing Hisense's unwavering commitment to continuous development and technological innovation. Hisense's dedication is evident in its remarkable achievement of securing the No. 2 position in global TV shipments for two consecutive years. The company's Q1 2024 global TV shipment volume share stands at 13.6%, with a global shipment revenue share of 12.1%. Additionally, Hisense holds the No. 1 position in 100-inch TVs and Laser TVs, both in 2023 and Q1 2024.
Hisense boasts a rich history of successful marketing campaigns around major sporting events, including its sponsorship of the UEFA European Championship™, providing an important platform to showcase its products and technology to a global audience and connecting with football enthusiasts in demonstrating the company's dedication to innovation, quality, and fan engagement.
Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.
View original content: https://www.prnewswire.co.uk/news-releases/hisense-ignites-football-passion-with-beyond-glory-uefa-euro-2024-campaign-302179585.html