Muck Rack Introduces New AI Monitoring, Reporting and Analysis Features for Advanced Insights, Increased Workflow and Customizable Reporting

New subscription plans for brands and agencies offer maximum flexibility Muck Rack, the leading provider of award-winning PR software built for how brands and agencies work, today introduced new features that leverage AI and human intelligence, to provide advanced insights, improved workflow capabilities and customized experiences for its customers.The new features and services enhance Muck Rack's platform, which has been purposely built with public relations and communications...

Miami, 09/10/2024 (informazione.it - comunicati stampa - editoria e media)

Muck Rack , the leading provider of award-winning PR software built for how brands and agencies work, today introduced new features that leverage AI and human intelligence, to provide advanced insights, improved workflow capabilities and customized experiences for its customers.

The new features and services enhance Muck Rack's platform, which has been purposely built with public relations and communications professionals in mind to streamline the PR workflow. Most of the features are available now, with a few more set to launch by the end of the year:

“For the past 15 years, Muck Rack has been known for delivering the value our customers want and need to tell their stories, and we're moving toward the future, together,” said Gregory Galant, cofounder and CEO of Muck Rack. “Today, with the power of AI and machine learning, we can surface insights and recommend actions to empower our customers to uncover opportunities and tell the full story of how PR impacts business growth.”

Muck Rack is also introducing two new sets of subscription packages–one designed specifically for how brands work and the other designed specifically for how agencies work. Customers can choose from Muck Rack Starter, Muck Rack Standard or Muck Rack Premier to access the PR software best suited for their business. 

“These subscription packages allow for flexibility and customization to serve customers across the spectrum, from global brands to emerging businesses, to agencies of all sizes and single practitioners,” added Galant. “And for those enterprises looking for the most advanced and innovative features, we've created the Premier package, which will offer the most flexibility, advanced insights and exclusive access to the very best of Muck Rack ingenuity.”

Muck Rack is constantly making significant enhancements to its software as part of its ongoing commitment to solve customer problems. Most recently it expanded its global media monitoring to more than 600,000 sources, enriched its platform with AI and machine learning to drive efficiency, and introduced advanced analytics and reporting capabilities. Last month, it announced it had acquired Keyhole to integrate social listening into its platform to give customers access to deeper insights into how their brand is perceived on social media. 

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About Muck Rack
Muck Rack is the leading provider of award-winning PR software built for how brands and agencies work. The only public relations software powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps more than 5,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack's free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories. Learn more at muckrack.com .

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