Information Technology
What Operators Expect From Tech Providers: Kantar Survey Insights for SOFTSWISS
The survey revealed the for tech operators when choosing a technology supplier:
Fewer operators prioritise a strong client portfolio as these are not viewed as immediate business drivers and have a less direct impact on operator success.
comments: "Delivering exceptional products starts with a profound understanding of client needs and expectations. That's why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry"
According to respondents, the about the online entertainment industry are:
The importance of companies' almost compared to the previous year's results. Similarly, the value of also increased significantly, climbing from fourth place to the top of the ranking.
"The trend of growing recommendations' importance extends beyond the industry. In 2024, consumers are navigating an overwhelming media flow where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers," shares .
The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving market.
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the entertainment industry. The expert team counts over 2,000 employees.
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