BitoGroup's Strategic Expansion Doubles Market Reach in Taiwan

BitoGroup Builds an Extensive Bitcoin Purchase Network

Taiwan boasts the second-highest density of convenience stores globally, with flourishing loyalty programs forming the cornerstone of daily life. According to the Market Intelligence & Consulting Institute (MIC) in Taiwan, "Points Accumulation and Redemption" ranked as the most pragmatic feature among major retail app functions in their 2021 consumer behavior survey.

BitoGroup's strategy revolves around forging partnerships with prominent entities to facilitate the transition from Web2 to Web3 for both businesses and the general public. The collaboration between BitoGroup, Circle, and Taiwan FamilyMart is a strategic move to capitalize on the opportunity presented by loyalty points. The partnership introduces a groundbreaking 'Points-to-Crypto' service, allowing 17 million FamilyMart members to seamlessly convert loyalty points into digital currencies like BTC, ETH, USDC, and USDT.

Since 2014, BitoGroup has led Bitcoin purchases through convenience stores, offering mobile barcode payment via the BitoPro Exchange App across 4000+ physical stores. This initiative garnered international attention, marking a significant milestone in the cryptocurrency market.

About BitoGroup

Founded in 2014, BitoGroup aims to use blockchain technology to achieve the goal of inclusive finance, including assisting companies and consumers to enter the new era of Web3. The businesses of the group include BitoPro (a cryptocurrency exchange), BELS (an NFT empowerment platform), and O2 META (a metaverse-focused social media platform).

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