Kempinski and NUO Hotels Launch China Roadshow to Showcase Diverse Brands and Services

As one of the first international hotel groups to enter the Chinese market, Kempinski established its presence in Beijing in 1992 with the opening of Kempinski Hotel Beijing Lufthansa Center (Now Kempinski Hotel Beijing Yansha Center). In 2001, it formed a joint venture, Key International Hotel Management. Over 32 years in China, Kempinski has deeply rooted itself in the market.

Alongside, NUO, a premium Chinese brand, has embedded local culture as its core. Each new location serves as a fresh canvas for NUO to reinterpret and express the unique Chinese culture of a particular era or region. NUO is steadfast in its commitment to diversifying its portfolio across the business, holiday, and heritage hotel segments, and is currently rounding out this offering with three hotels in Beijing.

In April 2024, Bristoria, a Kempinski brand, opened its first hotel in Yangzhou City, China. Embodying the philosophy of simplicity with depth, Bristoria emphasizes a relaxed ambiance, dedicated to offering travelers a premier, one-stop service platform tailored for business travel.

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