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ASOS and Debenhams Most Visible Fashion Retailers Online
Topshop connected with consumers via a tie-up with Google to show its assemblage and backstage chatter, online. Burberry used digital and mobile technology to live-stream its collection to its online channels like Twitter and Facebook and enabled viewers to make instant purchases on its site.
Little wonder. According to retail research agency Conlumino, the UK's £44 billion fashion market will grow a further 3.4% this year. It predicts 11% of sales will be derived from the online channel by the end of 2013 compared to 8% at present.
Search-wise, the latest data from leading independent digital marketing agency, Greenlight, shows the number of consumer online last month.
, and accounted for 46% of queries compared to 19% for accessories and 8% for menswear.
The search terms and proved to be . Cumulatively they accounted for 11% of all searches. 'Shoes' and 'Prom dresses' followed.
The agency's research, ' ', also ranked the most visible fashion sites for menswear, womenswear and accessories.
Greenlight's report shows . The online fashion store was and achieved a 61% share of voice.
in the Paid Media space, attaining a 58% share of voice.
was the most visible brand in Greenlight's Social Media analysis.
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Greenlight is a leading independent digital marketing agency, providing Search and Social Media services. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London , with offices in New York . http://www.greenlightdigital.com