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Gen 3 HMI Design Jointly Developed by Tata Motors and Tata Elxsi Wins the German Design Award

The German Design Awards set international standards for innovative design developments and competitiveness in the global market. The German Design Awards set international standards for innovative design developments and competitiveness in the global market. Tata Motors Gen 3 HMI, crafted by Tata Elxsi, represents a futuristic digital cockpit experience designed primarily for Electric Vehicles (EV) and then thoughtfully adapted for Internal Combustion Engine (ICE) Vehicles. It embodies Tata...
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The German Design Awards set international standards for innovative design developments and competitiveness in the global market.

Tata Motors Gen 3 HMI, crafted by Tata Elxsi, represents a futuristic digital cockpit experience designed primarily for Electric Vehicles (EV) and then thoughtfully adapted for Internal Combustion Engine (ICE) Vehicles. It embodies Tata Group's commitment to embracing the future of electric mobility and strengthens the group's dedication to sustainability. Tata Elxsi was involved across consumer research, detailed digital and experience design, prototyping and validation. The Gen 3 HMI's features are inspired by global trends in HMI design that can cater to international markets.

The jury remarked,

He added,

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The digital cockpit experience of Tata Motors Gen 3 HMI is a forward-thinking innovation, meeting today's market needs while promoting the growth and acceptance of electric vehicles in the automotive industry. Through this win, Tata Elxsi's intuitive HMI work has been globally recognised as a benchmark for outstanding design. This recognition underscores its significant contribution in making EV vehicles more welcoming and adaptable, effectively addressing the formidable design challenge posed by new technology integration.

Tata Elxsi is a fully integrated global design and technology consultancy, creating innovative products, services and experiences to build brands and help businesses grow. It has a multi-disciplinary team of over 6000 design researchers, strategists, product, UX / UI designers, technologists, and engineers. Tata Elxsi helps clients globally to bring new ideas and award-winning products and services to market. For over 30 years, we have been helping brands differentiate and win.

Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570) (BSE: 570001); (NSE: TATAMOTORS) (NSE: TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With 'Connecting Aspirations' at the core of its brand promise, Tata Motors is India's market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India , the UK, the US, Italy , and South Korea . By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company's innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India , the UK, South Korea , Thailand , South Africa and Indonesia , Tata Motors markets its vehicles in Africa , the Middle East , Latin America , Southeast Asia , and the SAARC countries. As of March 31, 2023 , Tata Motors' operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

Media Contact Information: Tata Motors Corporate Communications: +91 22-66657613 / indiacorpcomm@tatamotors.com

The German Design Awards are the premium award of the German Design Council. With its worldwide spectrum and international appeal, it is one of the most prestigious awards in the design landscape across all industries. Since 2012, the German Design Awards have been identifying significant design trends, presenting them to a broad public and honouring them. Every year, extraordinary submissions in product design, communication design and architecture are honoured.

https://www.german-design-award.com/en/

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