Campari Presents the 2014 Art Labels

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Three collectible labels are the protagonists of the Campari limited edition and summarize three moments strongly related to the optimal consumption of the product: the preparation of a perfect cocktail, the pleasure of enjoying a Campari and its tasting.

The first label was inspired by a black and white ink sketch made on paper in 1928. It was a graphic study made for Campari, closely recalling aperitif time, revisited and re-colored, presented on a background with the color red in strong evidence.

The second label on a background depicts a collage dating back to 1927. The image takes up a sketch, the original of which is kept in the archive of the Galleria Campari collection, created by the artist with colored pencils. It represents the pleasure and passion of enjoying a Campari: the most evident detail of the portrayed character is his heart, which is colored as the liquid in the glass.

The third Art Label which completes the collection, on a background, the only one already created in color, is a 1928 illustration created by Depero with the collage technique. The work depicts the iconic little man of Depero during the tasting of a Campari. The combination of colors has a particular impact and is also emphasized by the red liquid of the product.

Andrea Conzonato, Chief Marketing Officer, Gruppo Campari, commented:                    

The Campari Art Labels will initially be available in Italy from May 2014 and in the rest of the world thereafter.

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