Team GB Shines in Ben Sherman Attire at the Paris 2024 Opening Ceremony

Athlete Spotlight:
During the Parade of Nations, Team GB athletes were spotlighted as they descended on the River Seine in Paris, France.

Flag Bearer:
The flag bearers for Team GB, Tom Daley, and Helen Glover, proudly led the team as they entered, wearing the official Ben Sherman Opening Ceremony ensemble.

Ceremony Wear Details:
The Opening Ceremony attire featured specially tailored pieces for all athletes, designed by Ben Sherman. A notable element seen through the Opening Ceremony look is the specially designed four-nation floral motif, featuring the English Tudor Rose, Scottish Thistle, Welsh Daffodil, and Northern Irish Shamrock. This design is a nod to the identities and histories of the four nations within the United Kingdom.

The Official Ceremonial look comprised of:

Stay connected and follow the journey using #BenShermanTeamGB.

Photo - https://mma.prnewswire.com/media/2470159/MARQUEE_BRANDS_Paris_TeamGB_Opening_Ceremony.jpg
Photo - https://mma.prnewswire.com/media/2470160/MARQUEE_BRANDS_TeamGB.jpg

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