It's the End of the World, Baby!

The 2012 Campari Calendar, entitled was unveiled in Milan today.

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Now in its 13 edition, this year's iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel,

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From hurricanes to volcanic explosions, this year's Calendar showcases in 13 vivid shots, all representing different hypotheses about the end of the world It is the anticipation of these possible events that inspire the Calendar, and Campari takes this moment to celebrate life with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together in a toast to life.  

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Campari chose one of the most interesting players in international photography, to shoot the Calendar for its 13th edition. An obvious choice for shooting a truly mystical story, the Parisian born photographer perfectly captures each scenario, as he sought to shape each shot piece by piece on camera, converting them into reality.

The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.

The concept of was created by .

Video: http://multivu.prnewswire.com/mnr/prne/campari/52149/