Turismo
Arosa Lenzerheide Commits to Three-Year Extension with Catalate to Power Their Ticket Pricing Engine
Arosa Lenzerheide came to Catalate with the intention of increasing online revenue overall and incentivizing advanced ticket sales through Catalate's Dynamic Pricing Services with Cloud Store e-commerce. During its first season of partnership, online revenue grew notably and the total percentage of sales for 1- to 14-day ski tickets, 4-hour, and afternoon tickets, which started at 25% in 2017/2018 season, increased YOY to over 73% of revenue in the 2020/2021 season.
Arosa Lenzerheide sells most of its tickets online, from ski to beginner and snowpark, to night sledding — even hiking and bear sanctuary tickets. Each year, Arosa Lenzerheide starts selling dynamically priced tickets for the winter ahead as early as summer to secure advanced bookings, reducing the impact of factors that influence demand throughout the season.
In 2017, Philipp Holenstein , CEO of Arosa Bergbahnen said, And just recently, Phillip noted that
Catalate continues to impress European snow resorts, with tenured partners like Chamonix and Arosa Lenzerheide enjoying increased advance ticket purchases each season and notable resorts like Pitztal and Kaunertal showing excellent results in their first season with Catalate.
Media Contact: Katie Bottrell , katie@catalate.com
View original content:https://www.prnewswire.co.uk/news-releases/arosa-lenzerheide-commits-to-three-year-extension-with-catalate-to-power-their-ticket-pricing-engine-301737915.html