Experts gather in Chengdu to discuss how cities can harness the power of culture

Participants enjoyed a presentation from Shan Jixiang, director of the Palace Museum and star of the recent documentary exploring the success of the palace. Shan outlined how the mission of the museum has been to open out culture, bringing more of the cultural artifacts for the public to view and share in the hidden stories of the Forbidden City.

Conference attendees heard from Robert Govers, international place branding expert, who talked about the importance of cities applying an imaginative approach to shaping city reputation. Many participants echoed the words and sentiments of Jidi Majia when he stated that "mysterious urban codes reside in each great world city", perhaps making the definition of success, like a good poem, always close but slightly out of our grasp. The poet was clear about the importance and the character of Chengdu, referring to it as the city where light and poetry emerges.

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