Information Technology
Globant and Formula 1 Announce Multi-Year Partnership to Elevate F1 Digital Experiences
Throughout the partnership, F1 will use leading Globant technology to better connect fans digitally and help create once-in-a-lifetime moments for fans attending Grands Prix, both on and off track.
said: "We are proud to start working with Formula 1®, the world's most technologically advanced sport, by accompanying them in their digital transformation process and fan experience offering. Globant builds technology that dares to delight and we couldn't think of a better fit than Formula 1®, the top competition that dares athletes to compete at the highest level and delight millions of fans around the world."
added: "We make technology boost passion and elevate user and fans' experiences. After our joint work with FIFA, Major League Rugby, and Los Angeles Clippers in the US, among other top organizations, this new partnership with Formula 1® allows us to globally keep on showing companies what we can do for their customers and how much value we can drive into their businesses."
said: "This exciting partnership with Globant will help F1 further elevate the at track digital experience for both fans and teams. F1 has always been at the forefront of innovation and this partnership will allow us to use the latest technology to give fans the once-in-a-life time experience they deserve."
said: "In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key IT systems to better service our passionate fanbase and dedicated stakeholders. Together we will use Globant's technical excellence and our combined commitment to pushing boundaries to move F1's at event digital experience into a new age."
Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
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