AJAX TAKES A STAND AGAINST SOCIAL HATE

The three dots are a globally recognised symbol representing silence. They also represent the menu icon you select to report hate messages and associated accounts. 

Social problem
Social hate is a major social problem, impacting millions of people on a global scale. Research shows that 82% of Dutch people are affected by reading hate messages or offensive comments on social media. These include threats, discrimination, harassment and other forms of aggression directed specifically at an individual or posted on another person's timeline. However, only 25% of social media users take action to stop it. This means that social media users unknowingly contribute to an environment in which social hate is becoming increasingly normalised. With its #SilenceSocialHate initiative, Ajax wants to start a discussion on the impact of social hate and how we can silence it together.

What can you do?
Social hate will continue to exist for as long as we allow it to. By ensuring that hate messages are reported more often, it increases the pressure on social media platforms to remove the offensive content and improve their response to social hate. Establishing and reinforcing these boundaries, results in making social media a better place for current and future generations.

Reporting social hate is easy and anonymous. Select the menu icon (...) in your timeline and click on 'report'. The post or message and the associated account will now be up for review by the social media platform, as stated in their reporting policy: Facebook, Instagram, X, YouTube and TikTok.

More info ajax.nl/socialhate 

Images of the matches will be available later today via the press kit.

Video - https://www.youtube.com/watch?v=Ek-DLpkYYIQ
Video - https://www.youtube.com/watch?v=kP8k4WW05NM
Photo - https://mma.prnewswire.com/media/2296653/Brian_Brobbey.jpg

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