Internet
British Library and Yuewen Commence Three-Year Collaboration
The new collaboration was announced in a launch event exploring literature in the digital age at the British Library last night with representatives from the British Library and Yuewen, along with renowned Yuewen author Yan ZK and Richard Pooley , Director of the Conan Doyle Estate and step-grandson of Arthur Conan Doyle , the creator of Sherlock Holmes .
New campaigns and activities for readers were also launched at the event that combine a top-ranked fantasy that has amassed over 47 million views on WebNovel, with iconic works from the British Library's collection including , , and offering an immersive exploration of the rich, shared world of classic and contemporary storytelling.
Jas Rai , Chief Operating Officer of the British Library, highlighted "this collaboration with Yuewen is an exciting journey for us, one that underscores our mission to make our collection accessible and relevant to new audiences around the world. We're excited for what's to come as this project unfolds and connects literature lovers across continents."
All these works were originally published on Yuewen's digital platforms. In 2017, Yuewen launched its international platform, WebNovel, now hosting 650,000 original works by 430,000 contributors from around the world. Hou Xiaonan, CEO and President of Yuewen, revealed that in the UK alone, WebNovel has attracted 16,000 contributors and over 6.83 million visitors to date, with annual readership growing by nearly 30%—a testament to the growing cultural impact of internet literature in the UK.
As internet literature gains mainstream popularity, particularly among Gen Z, it has become a thriving commercial market, with Yuewen releasing adaptations of successful titles into films, dramas, games, and animations. A prime example is
by UK-based author JKSManga, which has been translated into six languages and adapted into audiobook and comic versions.
"These works show the world the creative energy coming from younger generations in China ," noted Hou Xiaonan. "By having some of these works in the British Library collection, it will help UK readers and researchers better understand modern Chinese culture, while also introducing the web novel model to the UK contributors which provides access to a vast new readership and significant opportunities for IP expansion and global influence."
Yuewen (China Literature Limited) is a culture and entertainment group focused on developing intellectual property (IP) derived from online literature. Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators with a rich reserve of literary works, audiobooks, animation, comics, films, drama series, games, and merchandise.
Jing Zhang
ywpr@yuewen.com
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