Trends Media Group Releases 2013 China Trends Index White Paper

(Photo: http://photos.prnewswire.com/prnh/20140102/CN38107 )

The White Paper indicates that fashion media industry is now embracing a new era, in which the publications should provide not only content but also consumption channels. Brand cultures and values are highlighted. Traditional retailers still play a leading role while online shopping is catching up.

Over 200 guests were invited, including representatives from luxury, fashion and lifestyle brands, top Chinese designers, government officials, and media.

CTI aims to provide intelligence support and professional guidance for fashion enterprises and designers in China .

Trends Media Group publishes 17 magazine titles including "Cosmopolitan", "Esquire", "Harper's Bazaar", "Bazaar Men's Style", "Bazaar Jewelry", "National Geographic", "FHM", "Car", "Robb Report", "Trends Health", and other custom-made titles such as "Audi" with operations in editorial, advertising, printing, distribution, digital publishing, and new media. It has become a media conglomerate with cross-media capabilities, headquartered in Beijing , with offices in Shanghai and Guangzhou .

Following the principle of "Think Global, Act Local", Trends has partnered with world famous media groups through copyright cooperation and joint ventures, and continues to be the leader in the fashion and lifestyle category and the creator of high quality living. For years, the "Trends" brand has been ranked by global brand labs, as one of the 500 most valuable brands in China.

Strategy & Business Development Department, Trends Group
Serena Wang
Tele: +86-10-6589-5312
Email: serenawang@trends.com.cn