Internet
Empathybroker Reveals UK Consumers Prefer to Shop Online Than In-Store
The regular consumer shops online on average six times per month, with 25-34-year olds the most active, shopping on a retailer's website eight times a month. The study also showed similarities between the sexes with 27% of men and 25% of women shopping online once a week. Londoners are the most active online shoppers in England , indulging in eCommerce retail therapy on average seven days per month.
The research by eCommerce search and navigation specialists EmpathyBroker also delves into the psychology of shoppers and the opportunity presented to brands to capitalise on consumers through their website experience. When asked separately how often the following statements applied to them when visiting a website, only 13% of consumers knew exactly what product they want to buy every time they visit an eCommerce website with 42% saying only some of the time.
Almost two thirds of shoppers (65%) like to have a browse or general look around every time or a lot of the time they shop, and online stores are also increasingly becoming a source for shopping inspiration. A third of all consumers (33%) look for brands to suggest product options or give tips about the latest trends every time or a lot of the time they visit a site. This may explain why 2 in 5 people (43%) said they were more likely to make an unexpected purchase online than in-store.
:
"
The research also revealed that after the cost of the product (58%), free delivery and return options (57%), the search function (29%) was the third most important aspect for consumers when choosing to shop on one website over another.
61% of consumers use the search option every time or a lot of the time when shopping online, with the research also finding that the quality of a website's search function directly affects the number of sales. In fact, 63% of consumers said they are less likely to make a purchase if the site search isn't good and they can't find what they're looking for.
Consumer research conducted by Censuswide among 3,000 adults in the UK and
Spain in June 2018 .
Images and infographics on request
EmpathyBroker was founded in 2012 to help eCommerce stores provide a more joyful search experience, pairing great technology, functionality and features with customer inspiration, emotions and empathy.
EmpathyBroker is the only provider to offer an end-to-end search and navigation solution from enhancing existing search platforms with our intuitive X interface; offering the best SaaS search and navigation technology; creating data visualizations to produce actionable ideas and improvements; and providing a bespoke and tailor-made service.
Today, some of the largest and most successful commerce stores in the world use EmpathyBroker including: Media Market, Mango, Interflora, Adolfo Dominguez , Pepe Jeans , Accessorize, AdoreMe, Fenwick and Soho House. For more information visit http://www.empathybroker.com