Ambiente
Scent-flavored hydration leader air up® launches new Generation 2 bottle made with Tritan™ Renew
"We believe it's time to think new when it comes to product development, recognizing that addressing climate change requires more than simply urging immediate behavior change," said Lena Jüngst, co-founder and chief evangelist of air up . "Our approach is to create high-quality products that not only appeal to consumers but also lead to an impact on society and the environment. Our new bottles made with Tritan Renew are a powerful example of how we are actively working to create change together with Eastman, a leader in circular materials innovation."
air up is the world's first refillable drinking system with retronasal smell, where plain water is flavored through scent alone. With air up bottles, a flavor pod with natural aromas is placed on the mouthpiece, and as you drink water from the straw, aromatized air is simultaneously drawn in and reaches the olfactory center. In short, we think we taste cherry or lime when we are only drinking unflavored water.
"We are proud to continue our journey with air up as they launch their new line with Tritan Renew," said Glenn Goldman , commercial director for plastics at Eastman. "This partnership reflects our shared strong commitment to combating the global plastic waste crisis, while providing innovation to the hydration market."
Eastman is rapidly approaching startup of the world's largest material-to-material molecular recycling facility at its manufacturing site in Kingsport, Tennessee , USA. The facility will process 110,000 metric tons of hard-to-recycle waste plastic each year.
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Visit eastman.com .
pr@air-up.com
Jacob Teetzmann
1-423-494-3673
jteetzmann@tombras.com
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