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eharmony Launches New 'Video Date' Feature to Help Singles With Lockdown Dating
Video Date will allow users to safely recreate a romantic experience without having to use third-party platforms or give personal details like their phone number. It is designed to cater seamlessly for the one in five Brits (22%) who are planning a virtual date in the coming weeks.
To ensure singles feel reasonably well acquainted before they arrange a video date, at least three messages must have been exchanged on the eharmony platform before a request can be sent.
Video Date will help create an intimate environment where singles can get to know each other without the usual distractions of a busy bar or restaurant. They can read each other's facial expressions, take cues from body language and get a much fuller sense of their mutual compatibility than they might via a phonecall.
Combined with eharmony's unique Compatibility Match System, which matches like-minded singles according to 32 dimensions of compatibility, Video Date is part of a wider sociological shift towards traditional dating during the pandemic. It arguably allows for relationships to develop at a more cerebral and measured pace.
In fact, messages on the eharmony app have increased by half (51%) in the three weeks since lockdown. Meanwhile, sign ups have similarly increased by 60 per cent year-on-year, demonstrating that despite the circumstances, coronavirus hasn't put a halt to the search for love for singles.
Commenting on the launch, Romain Bertrand , VP International at eharmony, said:
Marc Schachtel , Managing Director (CTO / CCO) of parent company Parship Group adds