nShift: European retailers to see double-digit sales increases on Singles Day

Retailers across Europe have recently registered sharp increases in Singles Day sales as customers, often from China, seek out the best offers.  Sales increased in Italy by 80%, in France by 57%, in Germany by 35%, and in the UK by 22%.^[1]

Overall, revenues for Singles Day in 2022 reached nearly $130 billion – ten times more than Amazon's global sales for Black Friday.^[2] 

Advances in global distribution means there is no reason European retailers shouldn't cash in on Singles Day Sales.  To make the most of the peak season, including Singles Day, nShift has the following advice for multichannel retailers:

Sean Sherwin-Smith, Product Director Post-Purchase, said: "Until recently, Singles Day was barely talked about outside of Asia, now European retailers can also enjoy the rewards.  They see Singles Day as a means to build their brands in new markets and reach millions of new customers. 

"Those customers will be expecting a compelling post-purchase experience – from the warehouse to the customer's doorstep, and back again.  Retailers which can live up to these expectations will be rewarded with increased sales and sustained customer loyalty."

Singles Day dates back to 1993, originally celebrating people who are not in romantic relationships.  It takes place on 11 November, or 11/11; the day when a series of single digits stand together.  Over the past 12 years, sales on Singles Day have grown by over 1000%.^[4]

Visit the nShift Peak 2023 and Black Friday information hub at https://nshift.com/black-friday

About nShift

nShift is the global leading provider of cloud delivery management solutions enabling frictionless shipment and return of almost one billion shipments across 190 countries annually. nShift's software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The company is headquartered in London and Oslo. It has over 500 employees across offices in Sweden, Finland, Norway, Denmark, United Kingdom, Poland, the Netherlands, Belgium, and Romania.

[1] https://www.criteo.com/blog/singles-day-2021-recap/ 

[2] https://queue-it.com/blog/singles-day-statistics 

[3] https://www.avalara.com/blog/en/north-america/2023/08/challenges-of-cross-border-ecommerce.html 

[4] https://queue-it.com/blog/singles-day-statistics/ 

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