Sport
Spezia Calcio, Genoa and Sampdoria team up to promote the Liguria region
The 'La mia Liguria ' brand will appear on Spezia Calcio's uniforms as the second jersey sponsor starting with the game against AS Roma, scheduled for Monday, December 13th at the Stadio Olimpico.
This important agreement will allow La Spezia, Genoa and Sampdoria to promote the region of Liguria around the world, taking advantage of Serie A's huge global impact across traditional and social media: distribution in almost 200 countries through 52 multi-channel broadcasters with a total audience reach of over 1 billion viewers.
"On behalf of the whole Platek family and Spezia Calcio, I would like to thank Regione Liguria for this agreement which fills us with pride. Promotion of the region is one of the cornerstones of our program because Spezia Calcio shouldn't limit itself to being a reference point in the Italian sporting scene, but rather must take advantage of the great visibility that Serie A brings to its members. We should use this increased platform to play the role of ambassador of its people and the wonders of the Ligurian landscape which annually attracts thousands of tourists from around the world," said President
Philip Raymond Platek Jr.
" Liguria is one of the smallest regions of Italy but has three teams in Serie A, a stage which attracts millions of viewers every day and must be utilized to make our wonderful region known around the globe. This is an opportunity that must be taken advantage of and we can only thank the Region of Liguria for having chosen football as a vehicle for promotion. It's a choice which will pay off", Spezia Chief Revenue Officer Luca Scafati added.
Photos: https://we.tl/t-yOaWdAp0go
Name: João Malha
Email: jmalha@empower-sports.com
Phone: +351939743120