Salute e Benessere
Casino Group: 2028 Strategic Plan
Casino Group: a strategic plan to achieve
the best of brands in convenience retailing
Paris, 14 November 2024
Defining a Group-wide strategic plan is a first for Casino Group and such a plan is suitable to each of its brands. Committed since April 2024 to its financial, managerial and organisational restructuring plan, the Group is now entering a new phase of its recovery and development .
The various levers of the 2028 strategic plan are designed to put Casino Group back on track to profitable and sustainable growth.
Philippe Palazzi, Chief Executive Officer of Casino Group, stated: " Today we are entering a new phase in the Group's transformation. Along with our franchisees and brands, our goal is to redefine convenience retailing to meet new consumer expectations: the right product and the right service at the right time, close to where you live, through enjoyable and attentive interactions, at prices suited to everyone's means. That is why the Group will be focusing on three key markets: day-to-day food shopping, Quick Meal Solutions and new everyday services. Thanks to our unique geographic coverage and the commitment of our teams, we are building a new model of convenience retailing attuned to ever-changing societal trends."
A successfully completed restructuring
Further to the financial restructuring carried out successfully in April, Casino has defined several priority projects aimed at the Group's recovery. It has adapted its organisation and business to a new scope following the disposal of all hypermarkets and supermarkets. The Group has accordingly completed the sale of 425 stores and signed the necessary agreements to implement employment protection plans. In parallel, it has reshaped its organisation with a renewed Executive Committee and a reorganised Purchasing Department, and has pooled cross-functional services.
The "New" Casino: a more consistent scope
At the heart of new consumers' trends
New Casino's positioning fits into a growing market (sales up +2.3% in urban convenience stores in 2024 and +1.7% in rural convenience stores according to Consoscopie 2024), which is rising to meet consumers' demanding expectations. 85% of French people surveyed claim the word "convenience" has a positive connotation and 79% of them feel a connection with at least one brand or banner. 88% feel that "convenience stores provide very useful services for city dwellers and neighbourhoods" (Obsoco – September 2024).
Habits have also evolved over time: consumers now buy food on a more regular basis with a specific objective in mind (dinner, cocktails with friends, out-of-home catering, last-minute purchases, day-to-day shopping, etc.). Although the average household's annual expenditure on staple products has increased significantly over the last few years, the average spend per basket has fallen in tandem with a rise in purchase frequency (NielsenIQ 2023).
Accelerating in three key markets to invent the "new convenience"
The Group intends to redefine convenience by focusing on its three key markets aiming at:
The Group will also continue to focus on affordable fashion, beauty and decoration markets with Monoprix , and develop its non-food e-commerce business with Cdiscount.
The Renouveau 2028 plan: five strategic drivers to return to profitable and sustainable growth
To pursue its transformation, Casino Group will be relying on five strategic drivers, centred on listening and maintaining open dialogue with its customers, franchisees, suppliers, partners and, of course, its employees.
1. Standing out through the strength of our brands
Casino Group aims to bring together strong, unique and complementary brands that, together, meet customers' needs across France. The Group will support the brands' development and enhance their unique qualities by working on customer experience and sharing innovations, with aiming at establishing their long-term positioning.
2. Developing our culture of service
Service, the very essence of the retail profession, is at the heart of everything Casino does. Each of the brands will be redefining its relationship with its customers, franchisees, suppliers, partners and vendors. Casino aims at creating a truly local ecosystem so that every interaction is a platform for shared growth.
3. Leveraging on our power as a Group
By pooling, optimising and strengthening all support services, the Group will underpin the performance and growth of its brands. By sharing best practices and fostering in-depth collaboration between teams, brands will become more competitive and profitable over the long run.
4. Uniting through the energy of our teams
Casino Group's renewal is based above all on the expertise of its teams. Casino will be developing its teams and structuring the career paths of every individual to support the collective interest and growth. Within each brand, but also across the board, Casino will encourage knowledge transfer, cooperation and innovation to help the Group and its talent pool to grow.
5. Committed to embodying our societal and environmental values
Casino Group firmly believes that profitable and sustainable growth is possible and that its brands have a role to play in serving customers and society. At the heart of communities, towns and consumers' daily lives, Casino Group faces many challenges: energy transition, regional cohesion, fighting against food waste, waste management, promoting inclusion and diversity, offering responsible and local products, and creating social connections. Through its commitments, Casino contributes to the attractiveness of its brands.
Extra-financial indicators
Convenience is at the core of the transformation of Casino's business model, which aims to return to sustainable growth by maintaining high standards of social and environmental responsibility. Casino Group is committed to reducing its carbon emissions, targeting a +1.5°C pathway by 2030, and will disclose its new ESG roadmap during the first quarter of 2025. In particular, we plan to significantly increase the proportion of green energy in our energy mix by 2028 .
Financial objectives for 2028
Growing the business
Boosting efficiency
Given the synergies implemented within the Group, cumulated savings of c.€600m are expected over the period 2025-2028, of which €350m have already been confirmed . The savings will mainly come from:
Growing EBITDA
The aim of the Renouveau 2028 plan is to achieve adjusted EBITDA after lease payments of c. €500m in 2028, with gradual growth over the duration of the plan.
Investment amount allocated over the period
To implement the strategic plan, Casino has assigned a budget of c. €1.2bn in gross capex over the period 2025-2028, i.e., c. €300m a year, half of which for Monoprix.
Improving the level of free cash flow
The aim is to achieve break-even free cash flow before dividends and financial expenses in 2026 , with an
adjusted EBITDA after lease payments to free cash flow conversion rate of c. 50% in 2028.
Financial position
Since the start of the year, roughly €200m have been repaid to Quatrim bondholders, financed by proceeds from property disposals. This very substantial amount was paid down rapidly after our financial restructuring.
The Group reiterates that most of its debt matures in March 2027, subject to compliance with its covenant, which will be tested for the first time in September 2025.
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This press release contains forward-looking statements, including, without limitation, statements about Casino Group (“the Company”) and its plans, strategies, and prospects. These forward-looking statements are subject to risks and uncertainties that may change at any time, and, therefore, the Company's actual results may differ materially from those that were expected.
The Company based these forward-looking statements on its current assumptions, expectations, and projections about future events. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, it is very difficult to predict the impact of known factors and it is impossible for us to anticipate all factors that could affect our proposed results. All forward-looking statements are based upon information available to the Company as of the date of this press release.
Important factors that could cause actual results to differ materially from management's expectations are disclosed in the Company's periodic reports and other regulated information filed with the AMF. Investors are cautioned not to place undue reliance on such forward-looking statements.
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Pursuant to the European Commission's Implementing Regulation (EU) 2016/1055 of 29 June 2016, relating to the technical procedures for the publication and deferral of inside information, this press release was communicated to Casino's authorized distributor for release on 14 november 2024 at 08:30 CET.
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ANALYST AND INVESTOR CONTACTS
Charlotte Izabel -
cizabel@groupe-casino.fr - Tel: +33 (0)6 89 19 88 33
Investor Relations - IR_Casino@groupe-casino.fr - Tel: +33 (0)1 53 65 24 17
PRESS CONTACTS
Casino Group – Communications Director
Christophe Piednoel - cpiednoel@groupe-casino.fr - Tel: +33 (0)6 15 19 17 55
Stéphanie Abadie – sabadie@groupe-casino.fr – Tel: +33 (0)6 26 27 37 05
Press Office - directiondelacommunication@groupe-casino.fr - Tel: 33 (0)1 53 65 24 78
APPENDICES – GLOSSARY
Gross Merchandise Volume (GMV)
For e-commerce, GMV (“Gross Merchandise Volume”) corresponds to sales generated directly on the Cdiscount Group's websites and by independent sellers on marketplaces. For other retail activities, it corresponds to sales generated by each brand from integrated stores and franchise stores, including tax.
Adjusted EBITDA
Adjusted EBITDA (earnings before interest, taxes, depreciation and amortisation) is defined as trading profit plus recurring depreciation and amortisation expense included in trading profit.
Adjusted EBITDA after lease payments
Adjusted EBITDA after lease payments is defined as adjusted EBITDA less repayments of lease liabilities and net interest paid on lease liabilities shown in the cash flow statement.
Free cash flow before dividends and financial expenses
Free cash flow before dividends and financial expenses corresponds to cash flow from operating activities as presented in the consolidated statement of cash flows, less net capex, rental payments subject to restatement in accordance with IFRS 16 and restated for the effects of the strategic disposal plan (until 2023), conciliation and financial restructuring.
Adjusted EBITDA after lease payments to free cash flow conversion rate
The adjusted EBITDA after lease payments to free cash flow conversion rate is defined as the ratio 'free cash flow before dividends and financial expenses' and 'adjusted EBITDA after lease payments'.
1 Refer to definitions in the appendices on page 7
2 Within a 10-minute drive
3 Goods not for resale
4 As part of the request for proposal launched for the energy supply of its sites in 2025, the Group has decided to select a proposal including 30% green energy (as defined by the European definition of green energy)
5 Refer to definitions in the appendices on page 7
Attachment
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