Former Apple vice president Ge Jun joins ToJoy

In 2016, ToJoy started planning its global expansion. The company established a US subsidiary in New York on November 20, 2018, marking the unicorn incubator and accelerator's formal beginning of its activities outside of the home market. With a presence in the US, Europe, Latin America and ASEAN, ToJoy has established offices in key international cities, among them, Hong Kong, New York, Paris and Vienna. Furthermore, the firm is preparing for forays into India, Japan and South Korea. Mr. Ge plans to help ToJoy accelerate implementation of its international strategy and business expansion.

It is precisely such a private Chinese firm, which appears to be little known, that has reached numerous business milestones in the unicorn incubation and acceleration sector, attracting the joining of three former national leaders, including the former Presidents of Costa Rica and Serbia, Jose Maria Figueres and Boris Tadic, and the former Prime Minister of Belgium, Yves Leterme, as well as the commercial genius Ge Jun.

Ge Jun is known as one of the few "young leaders" in contemporary China. Before joining ToJoy, he served as Global Vice President of Intel, Apple and Nvidia. After returning to China, why did he not choose one of the world's 500 most influential brands, but rather opted to go with ToJoy, a relative unknown? At the inaugural ceremony, he publicly answered the questions that all the media organizations had been asking: he was attracted to the innovation model behind ToJoy, that of a globalized incubator and accelerator that can speed up empowerment for firms with global aspirations and help these high-quality firms not only enter, but form a significant footprint, all of which has far-reaching significance.

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