Agricoltura
Austria Tractor Market Sales Figure to Cross 6,800 Units by 2028, GPS Equipped Tractor Demand Surging with Increasing Adoption of Precision Ariculture- Arizton
43 - Tables
44 - Charts
138 – Pages
The market for agricultural tractors in the country primarily supports Austria's agricultural economy. Austria's highly developed agricultural sector, which is important to the country's economy, consists of more than 170,000 agricultural properties. Austrian farms mostly rely on tractors, and the agricultural tractor market is often stable. Well-known brands control the market, including CNH, AGCO, and John Deere. However, there are also several Austrian tractor manufacturers, such as Steyr. Many factors, including the need to replace old tractors, the adoption of new technology, and the desire to boost agricultural productivity and efficiency, affect the market for tractors in Austria . In Austria , there were 5,353 registered tractors as of 2022.
Most tractors available in Austria fall into the 50 HP and under, 50 HP to 100 HP, and above 100 HP categories. Smaller tractors with less than 50 horsepower and larger tractors with more than 100 horsepower each occupy a smaller percentage of the market. Farmers have access to various national and international brands on the comparatively steady market for agricultural tractors in Austria . But the market is also susceptible to changes in legislation, the adoption of new technologies, and supply and demand fluctuations. Austria has recently seen a rise in precision agriculture, which has raised the demand for tractors equipped with GPS and other cutting-edge equipment. This tendency suggests that the country will require more new tractors.
In recent years, Austria has made significant progress toward creating intelligent and self-driving tractors. Adopting intelligent and robotic tractors is anticipated to considerably increase productivity and efficiency in the agriculture sector, where the nation is a prominent player.
Several Austrian businesses have carried out the development of intelligent and computerized tractors. For instance, The AGCO Corporation subsidiary business Fendt in Austria has worked on creating smart tractors that can be operated remotely using a tablet or smartphone. These tractors have GPS and sensor technology, which enables them to work independently in the field. The business has also created a system that enhances overall efficiency by enabling many tractors to operate in concert.
Steyr, an Austrian company, has created a concept for a robotic tractor that can run without a driver. The tractor has advanced cameras and sensors to navigate fields and avoid obstacles. The company has also created a system that enables communication between the tractor and other farm equipment, enhancing overall coordination and productivity.
In 2022, CNH and AGCO were the two largest tractor manufacturers with high selling units. In 2022, CNH was the highest-selling tractor brand in Austria .
CNH, AGCO, and John Deere dominated the Austrian agriculture tractor. These players focus on innovations to compete in the market. They invest in developing advanced agriculture tractor technology for precision farming and machine automation.
The Austrian market for farm tractors has numerous manufacturers from all over the world. Most of them are Western European brands. Among the most popular pieces of equipment are tractors from Asia ( China , India , Japan ) and the US.
CNH Industrial, with its tractor brands Case IH and New Holland , introduced autonomous technology in agriculture tractors. The company has already incorporated auto-steering and telematics in its agriculture tractors. In 2016, the company introduced a working concept of an autonomous tractor using its existing New Holland T8 and Case IH Magnum models.
John Deere equipped many tractor models with GPS, location tracking, image sensors, and telematics to assist navigation. The company also equipped its S700 with features to adjust harvesting equipment autonomously according to the state of crops. Vendors, such as AGCO and John Deere, provide direct financing to farmers to encourage them to buy tractors and other related agricultural machinery.
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
8.1 OVERVIEW
8.2 VALUE CHAIN ANALYSIS
8.2.1 OVERVIEW
8.2.2 RAW MATERIAL & COMPONENT SUPPLIERS
8.2.3 MANUFACTURERS
8.2.4 DEALERS/DISTRIBUTORS
8.2.5 RETAILERS
8.2.6 END-USERS
8.3 COMMON AGRICULTURAL POLICY & EU AGRICULTURAL EXPENDITURE
8.4 TECHNOLOGICAL ADVANCES
9.1 MARKET OVERVIEW
9.1.1 LABOR SHORTAGES IN AGRICULTURE SECTOR
9.2 MARKET SIZE & FORECAST
10.1 MARKET SNAPSHOT & GROWTH ENGINE
10.2 MARKET OVERVIEW
10.3 LESS THAN 50 HP
10.3.1 MARKET OVERVIEW
10.3.2 MARKET SIZE & FORECAST
10.3.3 LESS THAN 50 HP AGRICULTURE TRACTOR MARKET BY REGION
10.4 50–100 HP
10.4.1 MARKET OVERVIEW
10.4.2 MARKET SIZE & FORECAST
10.4.3 50 HP–100 HP TRACTOR MARKET BY REGION
10.5 ABOVE 100 HP
10.5.1 MARKET OVERVIEW
10.5.2 MARKET SIZE & FORECAST
10.5.3 ABOVE 100 HP AGRICULTURE TRACTOR MARKET BY REGION
11.1 MARKET SNAPSHOT & GROWTH ENGINE
11.2 MARKET OVERVIEW
11.2.1 MARKET SIZE & FORECAST
11.2.2 MARKET OVERVIEW
11.2.3 MARKET SIZE & FORECAST
11.2.4 2-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION
11.3 4-WHEEL DRIVE
11.3.1 MARKET OVERVIEW
11.3.2 MARKET SIZE & FORECAST
11.3.3 4-WHEEL DRIVE AGRICULTURE TRACTOR MARKET BY REGION
12.1 MARKET SNAPSHOT & GROWTH ENGINE
12.2 MARKET OVERVIEW
12.3 LOWER AUSTRIA
12.3.1 MARKET OVERVIEW
12.3.2 MARKET SIZE & FORECAST
12.3.3 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET BY HORSEPOWER
12.3.4 LOWER AUSTRIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.4 STYRIA
12.4.1 MARKET OVERVIEW
12.4.2 MARKET SIZE & FORECAST
12.4.3 STYRIA REGION AGRICULTURE TRACTOR MARKET BY HP
12.4.4 STYRIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.5 CARINTHIA
12.5.1 MARKET OVERVIEW
12.5.2 MARKET SIZE & FORECAST
12.5.3 CARINTHIA REGION AGRICULTURE TRACTOR MARKET BY HP
12.5.4 CARINTHIA REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.6 BURGENLAND
12.6.1 MARKET OVERVIEW
12.6.2 MARKET SIZE & FORECAST
12.6.3 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY HP
12.6.4 BURGENLAND REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
12.7 OTHERS
12.7.1 MARKET OVERVIEW
12.7.2 MARKET SIZE & FORECAST
12.7.3 OTHER REGION AGRICULTURE TRACTOR MARKET BY HP
12.7.4 OTHER REGION AGRICULTURE TRACTOR MARKET BY DRIVE TYPE
13.1 DEVELOPMENT OF SMART AND COMPUTERIZED TRACTORS
13.2 INCREASING POTENTIAL FOR ELECTRIC TRACTORS
13.3 USE OF ALTERNATIVE FUEL-BASED TRACTORS
13.4 TECHNOLOGICAL ADVANCES IN TRACTORS
14.1 FISCAL SUPPORT TO FARMERS THROUGH LOANS & SUBSIDIES
14.2 REDUCING WORKFORCE BOOSTING FARM MECHANIZATION
14.3 GROWTH IN AGRICULTURAL PRODUCTIVITY & EXPORTS
14.4 SOCIO-DEMOGRAPHIC CHANGES IN AUSTRIA
15.1 CLIMATE CHANGE ADVERSELY IMPACTS AGRICULTURAL ACTIVITIES
15.2 RISING DEMAND FOR USED & RENTAL TRACTORS
15.3 FARMERS UNAWARE OF LATEST INNOVATIONS IN AGRICULTURE EQUIPMENT
15.4 FIVE FORCES ANALYSIS
15.4.1 THREAT OF NEW ENTRANTS
15.4.2 BARGAINING POWER OF SUPPLIERS
15.4.3 BARGAINING POWER OF BUYERS
15.4.4 THREAT OF SUBSTITUTES
15.4.5 COMPETITIVE RIVALRY
16.1.1 RECENT DEVELOPMENTS BY TOP PLAYERS
16.1.2 BRAND LOYALTY
16.1.3 SALES & EXPORTS
17.1 JOHN DEERE
17.2 KUBOTA
17.3 AGCO
17.4 CNH INDUSTRIAL
17.5 STEYR TRAKTOREN
18.1 ARBOS GROUP
18.2 CLAAS GROUP
18.3 ISEKI
18.4 SDF
18.5 YANMAR
19.1 KEY TAKEAWAYS
19.2 STRATEGIC RECOMMENDATIONS
20.1 HORSEPOWER
20.2 DRIVE TYPE
20.3 REGION
21.1 ABBREVIATIONS
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