Common global marketing standards vital to boost trust in an age of disruptions, says ICC

With a range of factors disrupting and reshaping the advertising market – from the rise of artificial intelligence in marketing communications to the growth of influencer marketing and increasing importance of climate issues – the global business body has pointed to the imperative for all participants in the industry to advocate for the widespread adoption of core standards to build trust among consumers and policymakers alike.  With a range of factors disrupting and reshaping the advertising...

PARIS, 19/09/2024 (informazione.it - comunicati stampa - editoria e media)

With a range of factors disrupting and reshaping the advertising market – from the rise of artificial intelligence in marketing communications to the growth of influencer marketing and increasing importance of climate issues – the global business body has pointed to the imperative for all participants in the industry to advocate for the widespread adoption of core standards to build trust among consumers and policymakers alike. 

ICC Secretary General John W.H. Denton AO said

This first comprehensive update of the ICC Code in a decade – informed by over a year of consultations with industry experts – tackles a range of contemporary challenges such as sustainability, AI and influencer marketing. It also incorporates clarified provisions in a range of areas, including marketing aimed at children and teens. 

Key new features include:

Randa EL TAHAWY
PR & Communications Officer
randa.eltahawy@iccwbo.org
M: +33 6 45 12 82 62

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