CropIn Raises $8 Million From Chiratae Ventures & Other Investors to Accelerate its Global Vision of 'Maximizing Per Acre Value'

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Headquartered in Bengaluru with 180+ customers across 29 countries, CropIn enables businesses in the agriculture-ecosystem to adopt a data-driven approach through its ground-to-cloud technology platform. It thus empowers agribusinesses to ' ', and drive initiatives around Digitization, Traceability, Predictability, Sustainability and Compliance. CropIn's client portfolio includes many large global agribusinesses, banks, government bodies and development agencies. Through its product platform, CropIn addresses a global market of digital-based agriculture services that is estimated to hit $4.5 billion by 2020.

The company's initial product, SmartFarm, is a highly customizable mobile app and web interface for farm management deployed across agribusinesses' own field agents allowing for business-to-business-to-farmer plot-level farm management. Because data is collected and curated by agribusiness employees active at the plot-level and scrubbed for any inconsistencies by CropIn, there is high confidence that the information accurately reflects what is happening on the farm representing 'ground-truth' data. CropIn then builds on this data to enhance traceability and monitoring for its agribusiness clients through various software-as-a-service (SaaS) offerings.

" " says CropIn Founder & CEO Krishna Kumar .

At the back end, CropIn's data lake amplifies this ground-truth data with local weather information and high-resolution satellite imagery, which form the foundation of machine learning. By analyzing and interpreting this data for the 265 crops with nearly 3,500 variants on its platform across billions of data points that grow every day, CropIn is building an agri-information highway that will detect patterns and predict the future of the crop highlighting the risk and opportunity for agri stakeholders. CropIn provides near-real-time actionable insights to agriculture processors, distributors, inputs providers, lenders and insurers through its connector APIs. Additionally, CropIn's algorithms can establish historical performance of every pixel at farm and regional level.

" ," according to Karan Mohla , Executive Director, Chiratae Ventures India Advisors.

With this investment, CropIn has raised a total funding of $12 million from investors including Singapore -based venture capital firm Beenext.