Telecomunicazioni
MWC 2024 | What Is the Way out for Telco Video Services As IPTV Is Becoming a Past?
Facing the mounting pressure from OTT video services, most operators have started or completed the construction of their OTT video platforms. It is a wiser choice for them to build an OTT+IPTV convergent platform, but even such a convergent platform has its pros and cons.
Operators can enhance their video service operations in vertical fields such as education, games, and sports. Besides, they can introduce more featured content, and based on this upgrade service package to a premium video package. In this way, operators can improve the value of a single user and increase user satisfaction.
The subjects of video service operations need to be integrated to implement unified content copyright management and unified user operations, and promote combined development of video services on large-screen TVs and small-screen mobile phones, as well as the application of convergent home product incorporating mobile phone + broadband + TV + content + service.
CMAF is an international standard approved by MPEG to reduce the latency of OTT live streaming. It uses two core technologies, CMAF segmentation and small-packet based fast transmission, to reduce the network latency by 70%, making OTT live streaming experiences as good as a live broadcast.
Operators can perform refined operations on their users. Global leading operators have started to deploy advertising platforms to provide different advertising models such as Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI), to meet diverse advertising policies of industry customers. In addition, they can create user profiles to provide personalized video experiences for different users, through the intelligent recommendation powered by big data technologies.
With the development of intelligent processing technologies, networks, and computing power, users are demanding more on digital and smart home services oriented to TVs, and they are changing from simply watching TVs to using TVs.
Facing this trend, Huawei worked with China Mobile to introduce an STB. With strong interaction capabilities, this new STB can upgrade large-screen TVs from simply audiovisual entertainment devices to intelligent devices capable of diverse video-based services. Along with the STB comes the InteractVideo solution, which can deliver numerous services such as family calling, video co-viewing, multi-screen collaboration, and interactive fitness.
Now, approximately 140 operators around the world having deployed IPTV services, although they all differ in terms of development status. To embrace the future, Huawei is committed to pursuing optimal and innovative video services, to continuously bring business successes to operators, as well as helping them attract users and increasing the overall revenue.
MWC Barcelona 2024 will be held from February 26 to February 29 in Barcelona, Spain . During the event, Huawei will showcase its latest products and solutions at stand 1H50 in Fira Gran Via Hall 1.
Contact: Dongming.Yin@huawei.com
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