Telecomunicazioni
Viva Wallet and Mastercard accelerate digital transformation in Évora
This digital transformation project kicks off with a campaign to promote and advertise the service, encouraging more than 1,000 local businesses, including restaurants, to join digital payments, improving the shopping experience of their customers, especially tourists, who are not always able to use their cards in traditional national card terminals.
This Viva Wallet initiative in Évora, with the support of Mastercard, aims to educate and raise awareness among merchants, as well as encourage the local population, students and tourists to use contactless payments.
The campaign started on April 4 and will be present in several digital media but also physical media such as billboards and large format, static and mobile, as well as displays in local shops and restaurants and social networks.
Pedro Saldanha , Country Manager Portugal at Viva Wallet, says that
Maria Antónia Saldanha, Country Manager at Mastercard, states that
Viva Wallet is the first European neo-bank, entirely cloud-based, with offices in 23 European countries. Created to change the way businesses pay and get paid, Viva Wallet offers businesses of any size the acceptance of 24 card payment methods, using technology for card present (CP) or card not present (CNP), along with commercial accounts with Portuguese IBAN and debit card issuance.
www.vivawallet.com
Mastercard (NYSE: MA), www.mastercard.com, is a global technology company in the payments industry. Our mission is to connect and drive an inclusive digital economy that benefits everyone, everywhere by making transactions secure, simple, smart and affordable. Using secure data and networks, partnerships and passion, our innovations and solutions enable us to help individuals, financial institutions, governments and businesses achieve their greatest potential. Our Decency Quotient, or DQ, is a tool to drive our culture and everything we do inside and outside our company. With connections to more than 210 countries and territories, we are building a sustainable world that opens up Priceless possibilities for all. Mastercard is the only corporate donor to the Mastercard Impact Fund.
Photo - https://mma.prnewswire.com/media/1781779/Viva_Wallet_1.jpg
Photo - https://mma.prnewswire.com/media/1781780/Viva_Wallet_2.jpg