Luxury's Digital Evolution: SYKY Ushers in New Designer Era with Platform Launch during London Fashion Week

"Consumers already live in both physical and digital worlds, and the SYKY platform is both a testament to that fact as well as a call to action for the entire fashion industry," said Alice Delahunt, Founder and CEO of SYKY. "We're focused on building a world with blended realities, built on-chain, that gives consumers new ways to express themselves through fashion while championing the global talent we believe will lead the luxury fashion houses of the future. This is SYKY's first step into that future, and we look forward to not just keeping pace with the world but leading the way."

Key Features of the SYKY Platform:

The SYKY platform offers a vast array of fashion items, beginning with the designs of The 2023 SYKY Collective. These global designers, who work in both digital and physical mediums, are undergoing an incubation process that positions them to become the leading luxury fashion houses of the future. The 2023 SYKY Collective is set to release exclusive drops on SYKY.com to accompany the platform launch, starting with two of the Collective's global designers: 

"We couldn't be more thrilled to launch the SYKY platform alongside Sunw," said Delahunt. "Fanrui Sun is already recognized as one of the foremost talents in the digital space, and we're honored to bring her work to new audiences with her first capsule collection under her own name. I'm particularly excited about a handbag she's designed—a 3D-printed, resin-and-electroplated collectible with a digital twin—that perfectly encapsulates her fluid understanding of our hybrid world. We anticipate that this bag will set a precedent for bridging physical and digital fashion."

To learn more about SYKY and to create a profile, please visit us on syky.com.

About SYKY: SYKY is a luxury fashion platform building the future of fashion. In January 2023, SYKY closed its $10.5M Series A Funding Round, led by Seven Seven Six. Shortly after, SYKY launched its Keystone collection, a membership pass for fashion enthusiasts, leaders and collectors who aim to shape the future of fashion in digital, physical and augmented worlds. SYKY debuted digital designers during NYFW23, and has since partnered with leading established fashion brands to bridge the gap between the world of luxury fashion, digital design and Web3. This past June, SYKY was selected among hundreds of candidates as one of the World Economic Forum's "Technology Pioneers'' for 2023.

Additional information can be found in the SYKY media kit.

Photo - https://mma.prnewswire.com/media/2209156/SYKY_Platform_Launch.jpg

View original content:https://www.prnewswire.co.uk/news-releases/luxurys-digital-evolution-syky-ushers-in-new-designer-era-with-platform-launch-during-london-fashion-week-301927256.html