Alberto Guardiani 3.0: The New Digital Face is Online With a 360° Restyling

     (Photo: http://photos.prnewswire.com/prnh/20130911/638595 )

Aesthetics and the are key priorities as clean lines and contemporary design are the key elements of the restyling.

" Alberto Guardiani has always paid great attention to brand image and values.  In the last few years with the explosion of the digital era, it has become essential to express our brand DNA in the ," explains Rubina Guardiani , the company's .  

The and homepages are graphically coordinated and are designed with a structure, thus completely adaptable to any , screen resolution and mobile device, rendering the viewing and shopping experience seamless across all channels, and easier for the user to connect with any device.  Special attention was also given to the that would complement aesthetics and the fluid user navigation of online content.  The website's identity was developed around two excellent fonts: Proxima Nova, designed by Mark Simmons Studio, and Chaparral Pro, designed by Carol Twombly of Adobe.

"We wanted to focus on integrating our content between the , and to rendering the sharing of this material easier and faster across our social platforms," Rubina added.  "The project was developed to offer those who visit our a user-friendly navigation which is both simple and intuitive."

The has thus been re-organised into interest categories, while the store offers the opportunity to discover the collections by product filters or by the season's top fashion moods.

The section 'Shop by editorials' featuring the current season's must-have international magazine favourites is faster and easier to navigate, and ad campaign images, videos and collections have all been integrated with the store.

The strategic development of both restyling projects was managed by FashionBi.  The technical development of the website was handled by Softfobia, while that of the online store by Zerogrey.

To discover more, visit http://www.albertoguardiani.com and experience the new digital world of Alberto Guardiani .

Elisabeth Cook
digitalpr@albertoguardiani.it
Tel. +39-02-796385