China National Silk Museum Opens 'Charm of the Silk Roads' Exhibition in Budapest

Simultaneously with the opening of the exhibition, China National Silk Museum (CNSM) also unveiled its "Global Showcase" project. This initiative aims to develop a series of exhibitions about silk culture and Silk Roads that can be displayed globally in museums, universities, cultural centers, and public spaces. The project's objective is to establish a new international exhibition model called "taking a U disk, making touring exhibition." This model combines "Digital Virtual Display" with "Representative Star Exhibits," enabling the creation of easily installed yet distinctive exhibitions in various locations across the globe.

The term "Digital Virtual Display" refers to the interactive presentation of the China National Silk Museum's extensive collection of classic content that has been accumulated and examined throughout history. This content encompasses various aspects such as Chinese silk, the Silk Roads, and intangible sericulture and weaving technologies. The displayed content is continuously enhanced and updated uniquely at each location during its traveling exhibition.

The "Representative Star Exhibits" showcase the most significant examples of Chinese clothing, traditional patterns, motifs, and creatively designed artworks. These exhibits offer the audience a fresh and captivating perspective, providing new insights into the topics at hand. Furthermore, the exhibited items are adapted and modified based on the specific touring destination.

Compared with traditional touring exhibitions, "Global Showcase CNSM" has significant advantages in its consistency (with a classic model and upgraded based on each touring destination), flexibility (can fit in various spaces and venues), easy maintenance (remote maintenance and updating are possible), and sustainability (low cost and economic). " Global Showcase CNSM" is a systematic project to enhance the international exhibition branding of China National Silk Museum, which will further integrate the advantageous resources accumulated by CNSM throughout the past decades in the field of international cultural exchanges and collaborations, and further consolidate the foundation of global silk and silk-road network.

Prof. JI Xiaofen, Director of China National Silk Museum, said that she will strive to build the "Global Showcase CNSM" into an innovative, diversified, open, and win-win cultural publicity and display platform to promote cultural exchanges and cooperation between China and foreign countries. According to ZHANG Chengming, Deputy Director of the China National Silk Museum, Budapest is the first stop of launching the "Global Showcase CNSM", while more exhibitions will be exhibited in Uzbekistan, and Spain, among other places in recent years. The newly designed "Global Showcase CNSM" logo was also released at the event.

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