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Global Sports Drink Market to Surpass Valuation of $32.89 Billion by 2030, with North America Dominating the Market as Demand for Sports Drinks with Natural Ingredients Increases, States Kings Research
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Key companies operating in the global sports drink market are focusing on collaborations to gain a strong standing in the competitive landscape. For instance, in December 2022 , Abbott Nutrition announced its expansion plans, selecting Bowling Green, Ohio , as the location for its upcoming facility dedicated to the production of metabolic powder nutritional products. The facility was designed to address the dietary requirements and specialized nutritional needs of individuals.
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In January 2024, BODYARMOR Sports Drink extended its reach to Canada , concurrently revealing Toronto Blue Jays' Vladimir Guerrero Jr. as its latest athlete partner. Guerrero Jr. joined a distinguished lineup of athletes endorsing BODYARMOR. This strategic partnership was aimed at strengthening the brand's presence in the Canadian market, with a particular focus on key cities such as Toronto , Montreal , Ottawa , Vancouver , Calgary , and Edmonton . The collaboration involves comprehensive national marketing campaigns, retail events, advertising, and digital activations featuring prominent athletes.
Based on product type, the global sports drink market is bifurcated into
The hypotonic segment is anticipated to lead the market by accruing USD 15.16 billion by 2030. The preference of athletes and individuals involved in high-intensity workouts drives the popularity of hypotonic drinks in market research, as these beverages are specifically formulated to rapidly replenish fluids and electrolytes lost during exercise. Additionally, the growing emphasis on fitness and wellness among consumers is driving the demand for hypotonic sports drinks. With advancements in research and development, manufacturers are continually introducing innovative flavors and formulations to cater to the evolving preferences of athletes and health-conscious individuals, further contributing to the dominance of the segment.
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Based on packaging type, the sports drink market is bifurcated into PET bottles & cans.
The PET bottles segment dominated the global sports drink market in 2022 and is estimated to grow at a 5.67% CAGR between 2023 and 2030. This segmental growth is primarily driven by the increasing demand for convenience and portability among consumers. This preference is due to the lightweight nature of PET bottles, which makes them easy to carry and a convenient option for on-the-go consumption. Furthermore, the rising awareness of the environmental impact of packaging materials has prompted a shift toward PET bottles, given their recyclability and lower carbon footprint compared to alternative packaging materials. Consequently, the PET bottles segment is anticipated to experience significant growth in the sports drink market in the upcoming years.
The sports drink market is witnessing a notable shift as consumers increasingly seek beverages with natural and clean-label ingredients. This preference for a more transparent ingredient list, devoid of artificial additives, sweeteners, and colors, is driving sports drink companies to reevaluate and reformulate their products. Key ingredients like natural fruit extracts, coconut water, and plant-based electrolytes are becoming focal points of this reformulation trend, aligning with the rising demand for cleaner and more natural beverage options.
Additionally, companies in the sports drink sector are responding to the growing eco-consciousness among consumers. A distinct emphasis is placed on adopting sustainable packaging solutions to address environmental concerns. This strategic move reflects a broader industry acknowledgment of the impact of packaging materials on the environment and aims to meet the preferences of consumers who prioritize eco-friendly choices. As the market continues to evolve, the convergence of these factors is reshaping consumer expectations and influencing the trajectory of the sports drink industry.
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North America is anticipated to experience a substantial market value of USD 11.23 billion by 2030 due to the rising demand for healthy and functional beverages among fitness enthusiasts. The region benefits from a well-established sports culture and an increasing population of health-conscious individuals, which is boosting the demand for sports drinks. Furthermore, the market's stronghold is reinforced by the presence of key industry players actively engaging in innovation, introducing new flavors, and formulating novel products.
The Asia Pacific sports drink market is poised to witness substantial growth in the coming years, accounting for revenue of USD 8.53 billion by 2030. This growth is propelled by the rising health consciousness among consumers and the increasing popularity of sports and fitness activities in the region. The growing disposable income of the middle-class population, particularly in countries like China and India , is a key driver for the heightened demand for sports drinks. Moreover, there is a noticeable trend in the market toward natural and organic sports drinks, reflecting consumers' increasing awareness and focus on the quality of ingredients and additives in these beverages.
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1 Introduction of the Global Sports Drink Market
1.1 Market Definition
1.2 Market Segmentation
1.3 Research Timelines
1.4 Limitations
1.5 Assumptions
2 Executive Summary
3 Research Methodology
3.1 Data Collection
3.1.1 Secondary Sources
3.1.2 Primary Sources
3.1.3 Research Flow
3.2 Subject Matter Expert Advice
3.3 Quality Check
3.4 Final Review
3.5 Bottom-Up Approach
3.6 Top-down Approach
4 Global Sports Drink Market Outlook
4.1 Market Evolution
4.2 Overview
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.3.4 Challenges
4.4 Pricing Analysis
4.5 Porter's Five Forces Analysis
4.6 Value Chain Analysis
4.7 Macroeconomic Analysis
5 Impact of Russia-Ukraine War
6 Global Sports Drink Market, By Product Type
7 Global Sports Drink Market, By Form
8 Global Sports Drink Market, By Packaging Type
9 Global Sports Drink Market, By Sales Channel
10 Global Sports Drink Market, By Geography
11 North America
12 Europe
13 Asia Pacific
14 Middle East & Africa
15 Latin America
16 Global Sports Drink Market Competitive Landscape
16.1 Overview
16.2 Key Developments
16.3 Key Strategic Developments
16.4 Company Market Ranking
16.5 Regional Footprint
16.6 Industry Footprint
17 Company Profiles
17.1 The Coca-Cola Company
17.1.1 Key Facts
17.1.2 Financial Overview
17.1.3 Product Benchmarking
17.1.4 Recent Developments
17.1.5 Winning Imperatives
17.1.6 Current Focus & Strategies
17.1.7 Threat from competition
17.1.8 SWOT Analysis
17.2 Abbott Nutrition
17.2.1 Key Facts
17.2.2 Financial Overview
17.2.3 Product Benchmarking
17.2.4 Recent Developments
17.2.5 Winning Imperatives
17.2.6 Current Focus & Strategies
17.2.7 Threat from competition
17.2.8 SWOT Analysis
17.3 GlaxoSmithKline plc
17.3.1 Key Facts
17.3.2 Financial Overview
17.3.3 Product Benchmarking
17.3.4 Recent Developments
17.3.5 Winning Imperatives
17.3.6 Current Focus & Strategies
17.3.7 Threat from competition
17.3.8 SWOT Analysis
17.4 Hormel Foods Corporation
17.4.1 Key Facts
17.4.2 Financial Overview
17.4.3 Product Benchmarking
17.4.4 Recent Developments
17.4.5 Winning Imperatives
17.4.6 Current Focus & Strategies
17.4.7 Threat from competition
17.4.8 SWOT Analysis
17.5 BioSteel Sports Nutrition Inc
17.5.1 Key Facts
17.5.2 Financial Overview
17.5.3 Product Benchmarking
17.5.4 Recent Developments
17.5.5 Winning Imperatives
17.5.6 Current Focus & Strategies
17.5.7 Threat from competition
17.5.8 SWOT Analysis
: Global Industry Analysis and Forecast 2023-2030
: Global Industry Analysis and Forecast 2023-2030
: Global Industry Analysis and Forecast 2023-2030
: Global Industry Analysis and Forecast 2023-2030
: Global Industry Analysis and Forecast 2023-2030
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