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Poq Reveals How New Apple Announcement Is a Game-Changer for Ecommerce Apps
Poq anticipates that these updates will not only improve the experience shoppers have on retailer's and brand's apps but will make them easier to discover and easier to re-engage shoppers who have already downloaded the apps. The App Clips feature especially has the capacity to connect the app experience with the physical store, improving the omnichannel experience.
These updates have the potential to revolutionise how consumers interact with and use shopping apps on a game-changing scale. The WWDC 2020 announcement is arguably the most important announcement for retailers in recent years, giving retailers a variety of new ways to engage consumers that they haven't been able to achieve before.
Poq Chief Technology Officer Jay Johnston explained, "At Poq, our mission is to provide the best possible shopping experience on a mobile device, which means we choose to use a native-app solution on both iOS and Android platforms. Native languages (Swift on iOS, Kotlin on Android) can expose the full richness of the underlying operating system (OS) as soon as those features are released, while other options like React and PWA will always require some time to catch up and they may struggle to implement features as consistently or efficiently as native code. Our apps are compiled specifically for the target platform (iOS or Android) and therefore are favoured in the ecosystem, run faster and are easier to promote in the App Store."
Poq is a Software-as-a-Service platform that empowers retailers to create highly-effective and fully-customised native apps. Apps that allow them to build stronger brands, sell more of their products, deepen customer loyalty and deliver highly-relevant content, communications and rewards.
Our platform is the result of years of focus on retail apps and is proven to increase engagement and revenue. New code and major releases are delivered regularly. Clients include global brands and retailers such as; Missguided, Holland & Barrett, Feelunique, Kurt Geiger , Cotton On Group, Studio Retail, Neal's Yard Remedies and Hotel Chocolat.