UK Agriculture Must Harness Potential of Managing Data to Prosper in the Future, says Graeme McCracken of Proagrica

Data is going to impact agriculture more than anything else in the 21^st Century, said Graeme McCracken, Managing Director of Proagrica, during a recent interview. Farmers will use their data to apply the right products, at the right rates, and at the right time; distributors will use data to properly buy inputs and to position them properly; manufacturers will use data to improve the way they manufacturer and recommend the use of their products.  

"But, it isn't going to be easy to achieve meaningful results in these areas," continues Mr McCracken. "Today, as an industry, we are collecting huge quantities of data, but I would say 90% of it is wasted. Meaning that 90% of the collected data is not used to impact the decision making on the farm, or higher up in the supply chain. Everyone has grand ambitions in this area, but due to the lack of trust between participants, and the lack of standards around data management, progress has been slower than the opportunity would dictate."

Proagrica's global agriculture integration & data analytics network, which has implemented data solutions across the globe, works with a large base of collaborative farmers and their supply chains to increase the available data's quality and consistency. The insight produced from the accumulated data provides actionable value for farmers and their respective supply chains, sharing the benefits across the collaborative supply chain. 

"Trust is a big issue for the industry when it comes to data - particularly given recent events in the news outside of agriculture," said Mr McCracken. "We believe that farmers, agronomists, and everyone else in the supply chain should own and control the data they collect, but to really gain value from their data they will need to leverage each other's strengths on how to interpret the data, to for example, make cropping plans, and to execute those plans."

Proagrica believes data should be a tool for a business's own development, adding value to their own processes and hard work. Collaboration, however, across the industry increases the data's insight value and helps to create robust supply chains, which is crucial as consolidation increases. There is much work to do in encouraging supply chains to work more closely together, but the tools are here presenting the opportunity to transform the efficiency and profitability of the sector.  

"We are independent from the supply chain, and therefore have no interest in what products a farmer buys. We are integration specialists that can connect systems, experts in managing within-field, geospatial data and it's my belief that all of these attributes are needed to help farmers and the supply chain work together for the common goal of advancing the agricultural industry". 

As an example of how data could be used for the benefit of all in a supply chain, specialists and charities have published wide-ranging research on best-practice for the food and grocery industry, demonstrating the waste created by inefficient supply chain management, and the resulting financial impact:

A key issue outlined by Mr McCracken is the need to better meet contract specification from buyers. Elements of the Horticulture sector, and outside agriculture, the automotive industries, were given as examples of turbulent trades that have adapted and thrived after implementing instant electronic communications, priming them to take advantage of the data revolution.

Mr McCracken emphasised the potential for data integration to make the agricultural industry more profitable and productive, at every level. "Farmers, manufacturers, distributors and processors should be operating hand in hand to deliver the most efficient and profitable supply chains," said Mr McCracken. "Data will make specifications more specific and empower farmers to meet them by providing the insight to measure and manage the process. For example, consistently producing into a tighter specification, will increase margin across the whole supply chain. Farmers will earn more because a higher percentage of output is meeting the correct spec, and processors will gain because the spec is tighter, so they are able to deliver more end-product." 

Mr McCracken closed with a call for involvement from everyone across the entire sector: "Potatoes, oats, dairy products, biofuel, meat, grain - the list of commercial applications is endless.  An adaption of data driven supply chains will make the UK more competitive - vital given the uncertainty surrounding our post Brexit environment. The Brexit vote and the re-evaluation of the support system can prove a stimulus for adopting cutting-edge technology and supporting investment to create an activelydynamic sector, encouraging innovation and attracting new talent."

Your business can become more informed, efficient and connected through improved data analytics. Watch our video at www.proagrica.com  

About Proagrica 

Proagrica is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. Proagrica serves the agriculture industry by providing independent connectivity and data-driven decision support solutions; creating actionable intelligence to drive business growth across the value chain. We deliver superior products and services that connect and empower industry participants to address their key needs around Trading, Productivity and Compliance. We have created farm-focused and enterprise-focused solutions.

Our Farm solutions include the Farmplan farm management software suite as well as our flagship media and events brands, Farmers Weekly and Boerderij.

Our Enterprise solutions are built around the key competences of data connectivity and data analytics, via our F4F, DBT and Agility brands. Business benefits include supply chain management, supply chain standards compliance, customer insight and engagement, leading to customer acquisition, retention and expansion.

Proagrica.com

About RELX Group  

RELX Group is a world‐leading provider of information and analytics for professional and business customers across industries. The group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. The total market capitalisation is approximately £31.4bn/€36.06bn/$42.4bn.
www.relx.com

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¹ IGD - Supply chain technology: adapting after impact, 2017

² IGD - Data driven supply chains, 2017

³ WRAP, 2017

⁴ WRAP, 2017