Agricoltura
UK Agriculture Must Harness Potential of Managing Data to Prosper in the Future, says Graeme McCracken of Proagrica
Data is going to impact agriculture more than anything else in the 21 Century, said Graeme McCracken , Managing Director of Proagrica, during a recent interview. Farmers will use their data to apply the right products, at the right rates, and at the right time; distributors will use data to properly buy inputs and to position them properly; manufacturers will use data to improve the way they manufacturer and recommend the use of their products.
continues Mr McCracken
Proagrica's global agriculture integration & data analytics network, which has implemented data solutions across the globe, works with a large base of collaborative farmers and their supply chains to increase the available data's quality and consistency. The insight produced from the accumulated data provides actionable value for farmers and their respective supply chains, sharing the benefits across the collaborative supply chain.
said Mr McCracken.
Proagrica believes data should be a tool for a business's own development, adding value to their own processes and hard work. Collaboration, however, across the industry increases the data's insight value and helps to create robust supply chains, which is crucial as consolidation increases. There is much work to do in encouraging supply chains to work more closely together, but the tools are here presenting the opportunity to transform the efficiency and profitability of the sector.
As an example of how data could be used for the benefit of all in a supply chain, specialists and charities have published wide-ranging research on best-practice for the food and grocery industry, demonstrating the waste created by inefficient supply chain management, and the resulting financial impact:
A key issue outlined by Mr McCracken is the need to better meet contract specification from buyers. Elements of the Horticulture sector, and outside agriculture, the automotive industries, were given as examples of turbulent trades that have adapted and thrived after implementing instant electronic communications, priming them to take advantage of the data revolution.
Mr McCracken emphasised the potential for data integration to make the agricultural industry more profitable and productive, at every level.
Mr McCracken closed with a call for involvement from everyone across the entire sector:
Proagrica is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. Proagrica serves the agriculture industry by providing independent connectivity and data-driven decision support solutions; creating actionable intelligence to drive business growth across the value chain. We deliver superior products and services that connect and empower industry participants to address their key needs around Trading, Productivity and Compliance. We have created farm-focused and enterprise-focused solutions.
Our Farm solutions include the Farmplan farm management software suite as well as our flagship media and events brands, Farmers Weekly and Boerderij.
Our Enterprise solutions are built around the key competences of data connectivity and data analytics, via our F4F, DBT and Agility brands. Business benefits include supply chain management, supply chain standards compliance, customer insight and engagement, leading to customer acquisition, retention and expansion.
Proagrica.com
RELX Group is a world‐leading provider of information and analytics for professional and business customers across industries. The group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom half are in North America . RELX PLC is a
London listed holding company which owns 52.9% of RELX Group. RELX NV is an
Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the
London , Amsterdam and New York Stock Exchanges using the following ticker symbols:
London : REL; Amsterdam : REN;
New York : RELX and RENX. The total market capitalisation is approximately £31.4bn/€36.06bn/ $42.4bn .
www.relx.com
For further information please contact:
Sarah Riley
Account Director
rdp
sriley@rdp.co.uk
+44-(0)- 1452-429-175
¹ IGD - Supply chain technology: adapting after impact, 2017
² IGD - Data driven supply chains, 2017
³ WRAP, 2017
⁴ WRAP, 2017