LINGERIE, MON AMOUR: The Déclaration of Love to French Lingerie

     (Photo: http://mma.prnewswire.com/media/459941/Lingerie_Mon_Amour_1532.jpg )

     (Photo: http://mma.prnewswire.com/media/459940/Lingerie_Mon_Amour_1219.jpg )

For the first time ever, fourteen prestigious French brands have come together to present their collections at an exceptional fashion show in tribute to this know-how and creativity. These luxury houses, which share the same values and heritage as renown corsetiers, express themselves with one and the same voice: "Lingerie, Mon Amour"!

These brands have always been "in the air du temps", synonymous with elegance "à la Française": ANTIGEL, ANTINÉA, AUBADE, CHANTELLE, EMPREINTE, EPRISE, EPURE, IMPLICITE, LISE CHARMEL, LOU, LOUISA BRACQ, MAISON LEJABY, PASSIONATA, and SIMONE PÉRÈLE.

We have also invited five emerging French Lingerie designers to join us in presenting their creations: ELISE ANDEREGG , MADAME AIME, MAUD & MARJORIE, PALOMA CASILE and YSÉ.

Organized by "Promincor - Lingerie Française" (the Association for the Promotion of Corsetry Industries) and supported by the "DEFI - La Mode de France " (the Committee for the Development and Promotion of Clothing), this poetic and captivating show highlighted the savoir-faire of french corsetiers.

In the magnificent Pavillon Cambon , the show presented the iconic Parisian Woman : Marie-Antoinette version 2017, a mysterious ballerina, a Lady New Look and Dandy Girl in smoking jacket.

The orchestra was conducted by the talented founder of the group Prequell, Thomas Roussel , and comprised of fourteen musicians. Together, they will play unique and unusual live music : electro symphonia.

It was an amazing show appreciated by more 500 guests : international buyers, influencers, VIP, French actress ( Emilie Duquenne , Deborah François, Marilou Berry ), Olympic Champions ( Camille Lacourt , Elodie Clouvel) …

Key figures 2016

Key French export markets for lingerie and nightwear

Period: January - October 2016 , in euros. Source: Eurostat.

• The French exports of lingerie and nightwear for women represent 514 million euros for the first 10 months of 2016, an increase of +3.5% compared to the same period in 2015.

• From January to October 2016 , France saw its exports increase for all lingerie items: corsetry

+3.49%.  The flagship product of France remains corsetry, which, for the period concerned, generated 324 million euros of worldwide exports.