Sport
DECATHLON ACQUIRES BERGFREUNDE
Through this major investment, DECATHLON intends to support Bergfreunde's leadership in the long term, as they continue their strong development and growth journey. The partnership will benefit Bergfreunde's expert and passionate customers, its partners and its teams.
Fully aligned with DECATHLON's development strategy, Bergfreunde is an opportunity to connect to new customers in the outdoor-premium market segment via a fully digital business model, while growing its presence in several major markets in Europe .
This investment represents a real partnership between two brands which share the same human values and commitment to people and to the planet.
Upon closing, Bergfreunde will remain an autonomous & independent subsidiary, operating under the Bergfreunde brand, with their current business model being unchanged. Bergfreunde management will remain in their current roles.
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DECATHLON is the world's largest sporting goods retailer, with over 1,700 stores in more than 70 countries. With its integrated business model, DECATHLON specialises in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport all around the world.
Bergfreunde GmbH is an online specialist retailer for mountain sports, climbing, and outdoor equipment. The range includes 40,000 items from over 900 brands for the ambitious climber, the expedition mountaineer, and the sport and nature enthusiast in the city. The online pure-player sells exclusively online, which is localized for a total of twelve European markets, including the Netherlands and France . The outdoor online retailer employs over 600 people at the administrative location in Kirchentellinsfurt and the logistics location in Ergenzingen near Tübingen. The managing directors are Matthias Gebhard and Ronny Höhn.
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