Spettacolo
Gameloft for brands unveils COMBO! Core, a dedicated proposition for consumer brands to reach Gen Z and Millennials through non-intrusive in-game advertising
, individuals born in the first decade of the 21 century, have represented one of the biggest marketing challenge in the past years. They grew up in a digital world where the variety of content and forms of entertainment truly fragmented the media ecosystems, making this generation very hard to reach. But reaching them is just the tip of the iceberg: they also grew less attentive – than the general population – and more conscious, expecting brands to meet their values in areas such as sustainability, social responsibility and ethics.
, Gameloft for brands hopes to help brands solve this complex equation by leveraging gaming as an authentic space to engage with Gen Z consumers. With over 82% of them regularly gaming for , video games have indeed become an essential part of their daily lives.
In terms of execution, will encompass non-intrusive solutions for advertisers, powered by measurement, from IAB formats to native product placements, from eSport sponsorships to standalone bespoke creations.
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Under the umbrella of and its three distinctive value propositions , Gameloft reinforces its powerhouse position as a one-stop-shop for brands looking to finally leverage gaming as a space to engage with their consumers.
CONTACT: Daniel Perez Daniel.Perez@gameloft.com