Information Technology
Instalment payments boost revenue of global companies in Brazil by 40%, reveals EBANX
Eduardo de Abreu , Vice President of Product at EBANX, explained that instalments are a cultural phenomenon in Brazil , rooted in the country's history of high inflation in the 1980s and early 1990s. " ," de Abreu added.
Latin America has emerged as the next frontier for the international expansion of gaming companies. The industry revenue in the region is projected to grow by 6.2% in 2024, surpassing Asia-Pacific's growth rate of 1.5%, North America's 0.6%, and Europe's 3.2%, according to market research firm Newzoo . The latest data from EBANX on instalments outlines a strategy for international companies to access Latin America's growing gaming market.
Offering instalment payments has already proven to be a key growth strategy for merchants in Brazil . Another gaming company experienced a 14% weekly revenue boost after adding instalments as an option for customers.
" ," said de Abreu. Today, nearly half of this merchant's transaction volume in Brazil is driven by instalments.
The VP of Product pointed out that " ." De Abreu explained that by providing tailored solutions with traditional and alternative payment methods for Latin American gamers, global companies can navigate the region's unique market dynamics, ensuring seamless transactions and boosting user engagement.
EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America , Africa , and Asia . EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.
For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx
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