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Is Pre-Owned the New 'Fast Fashion'? Survey Reveals British Women Leading the Way in Trend Sweeping Europe and the US
with their unwanted fashion items online. However the survey reveals that
The survey which was conducted with over 2400 women aged 20-44 located across the UK, Europe and the US reveals that once reflective of practical needs, it now appears that selling and buying pre-owned is considered the smart way to shop and manage your wardrobe. versus five years ago with . clothing proved to be the most popular pre-owned purchase with bags a close second followed by shoes and accessories.
The change in the global economic situation over the last five years has driven a demand for 'good 'deals' with consumers often expecting more for their money. substantial
that will stand the test of time. Pre-owned also offers many consumers a chance to buy into luxury labels, they would otherwise not be able to afford
thought that buying with the intent to resell was a good idea and a smart way to shop. whilst
New technology and the emergence of an array of slick new marketplace websites has changed the perception of pre-owned and opened up the market to a global customer.
Rather than adopting popular trends women are increasing looking for more individual ways to express themselves through clothing and accessories, this has driven an increase in the popularity of pre-owned where there is often only one of each item available.
Consumers have become increasing confident in buying, selling and sharing with each other as innovative collaborative business models change what and how people consume. Over one out of two people have participated in a collaborative consumer experience.
The study was conducted with 2457 women between 20 and 44 years old who have already bought fashion items online. ( France : 637 interviews, Germany : 527 interviews, Great Britain : 646 interviews, US: 647 interviews). The sample was built according to quota method with criteria such as age, region, social status, size of the city and the region. The collection of data was held between October 3rd and 15th via
Vestiaire Collective is Europe's leading trusted online site for the resale of designer and premium fashion.
Launched in Paris in October 2009 , the company was set up by six key founders, Fanny Moizant (Brand and communications Director and UK country manager) Sebastien Fabre (CEO ) Sophie Hersan (Style Director) Henrique Fernandes (Director of Logistics) Alexandre Congaed (IT Director) and Christian Jorge (Projects Director)
vestiairecollective.com has 3 million members across 40 countries worldwide with over 150 employees based in offices in Paris , London , New York and Germany . Offering the most inspiring catalogue the site hosts over 280,000 unique items from 3000 desirable brands at any one time. Over 15,000 items are submitted to the site every week with the curation team accepting around 70% of submissions, meaning over 1500 items are loaded to new in everyday. The website stands out from other platforms thanks to its unique quality control process. 100% of the items sold are physically controlled by an expert team. The site generated revenue of over 45 million euros in 2014.
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