Long Tall Sally, Global Leader in Fashionable Apparel and Footwear for Tall Women, Announces the Acquisition of US Competitor Long Elegant Legs and Achieves +17% LFL Net Sales Over the Christmas Trading Period (29/11/15 to 02/01/16)

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     (Photo: http://photos.prnewswire.com/prnh/20160111/320737 )

Long Elegant Legs, the New Jersey based specialist tall womenswear brand established in 1991, is Long Tall Sally's fourth acquisition. With its complementary product portfolio and customer database of 170,000 tall women, the merger will significantly accelerate expansion in the US.

Long Tall Sally is now well on track to deliver sales of £48m and operating profits of £5m for the calendar year 2016. Growth has been primarily driven 
by its rapidly increasing direct channel, new store openings and LFL retail growth. Today, c.63% of the business is direct and whilst the UK is still its biggest market, sales outside the UK account for two-thirds of total revenues.

Andrew Shapin, CEO since 2007, says, "We are delighted with the momentum of the business and Christmas trading performance. We have been following Long Elegant Legs for years and the acquisition cements our position as the largest tall specialist in the world."

Maurice Helfgott, Executive Chairman of Amery Capital, says, "Our investment in Long Tall Sally continues to pay dividends as the company enjoys rapid growth in Europe and North America, augmented by key acquisitions that have been quickly integrated into the brand and its international operations."

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