Seoul Tourism Organization (STO) holds 'Seoul Soul Night in London', an event that acquaints the London media with the allure of Seoul

The ensuing presentation on travelling in Seoul captivated the participants by familiarizing them to various gourmet dining destinations in Seoul including traditional markets in Seoul that are choke-full of delicious eateries and picnicking by the Hangang River. The "Seoul Soul Night in London" event concluded with a variety of programs that revealed the charm of Seoul including a Soju cocktail performance and a K-Pop cover performance.

An official from the foundation said "we've decided to proceed with the promotion as there's been a recent surge in searches for plane tickets from London to Seoul and interest in K-Culture by locals in the UK is at its highest ever. It is our hope that this event becomes a trigger that spreads information and interest regarding tourism in Seoul by inscribing the key words 'Trip to Seoul' into the minds of local media outlets and influencers". 

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