The first three years of the CSO ITALY project The European Art of Taste come to an end with excellent results in terms of contacts reached

The impact of the COVID-19 pandemic has led the project to reinvent itself in new ways, focusing on online communication and organizing remote meetings to strengthen relationships built over time, effectively supporting more conventional activities such as fairs, in-store activities and involving some of the most important influencers and journalists of the target countries.

Through press releases and PR activities, in fact, EAOT has managed to get in touch with over 3 billion potential users, taking advantage of social networks with dedicated pages and initiatives such as contests. There were over 20 fairs in which EAOT presented its initiatives, with events that brought journalists and professionals from the Asian sector directly to the production fields, without forgetting the over 300 days of actions in shopping centers, press dinners and activities on website and social networks that have helped to spread the values, quality and food safety that distinguish Made in Europe products.

For further information and details: www.europeanartoftaste.com; www.europeanartoftaste.ch